TROUBLE BREWS AT STARBUCKS--Case Study Case Example | Topics and Well Written Essays - 500 words

TROUBLE BREWS AT STARBUCKS-- - Case Study Example Essentially, the 5Cs analysis, which was initially the 3Cs strategy, includes elements such as customer, company, collaborators, climate and competitors. The key aspects that Schultz had in mind were customer, competitors, and the company itself in order for the vision to expand Starbucks to be realistic. In essence, Schultz intended for Starbucks to serve coffee at its outlets with the same taste of that made at home and factored in the growing competition from entrants such as McDonalds, which was winning its customer base. The main target market for Starbucks as part of this vision was to be the people that prefer to brew their coffee from home because not many chain stores served coffee that was of their desired quality. The value positioning to customers would be that Starbucks would be able to serve coffee that was the same as that brewed at home hence saving their customers the hustle of having to only rely on home ground coffee with the taste that they know. Additionally, Schultz also examined Starbucks position and sought to remain relevant in the market by providing its needs and meeting customer satisfaction while register ing profits. Schultz vision met resistances, but Starbucks later bought into the idea in which the first step in implementation based on the 4Ps marketing mix was to create a place or atmosphere that customers would relax in. The idea was to create the third place after home and work where their target market would enjoy the ambience of Starbucks while sipping on a cup of coffee (3). The ambience of the ‘third place’ included the access to music, books, and movies as part of its product delivery options, which was successful in increasing customer flow to their stores (7). The other factor was that Starbucks also targeted areas with heavy population flow such as airports, which succeeded in capturing a wider target market. Secondly, Starbucks also trained its staff on the

Knowledge in the Natural Law Case Study Example | Topics and Well Written Essays - 1250 words

Knowledge in the Natural Law - Case Study Example Natural law and Natural Rights, on which the modern Jurisprudence exists to a very large extent, are as old as human race, and form the fundamental base of Human Rights. Natural law is based on the good feeling, on the wellbeing of people around us. It is directly connected with the original form of human life closely knitted with nature and nature is knowledge. Understanding nature is understanding right and wrong, knowing which action leads to which results, and having intricate knowledge of actions and reactions in nature that would eventually reflect on the welfare of humans. It is also knowledge about all natural forms, lives, organisms, animals and the natural right of all species to be allowed to live without being harmed. This basic principle of natural law depends heavily on the knowledge of values, compassion, fellow feeling, and celebration of life. There is no Natural law or Natural Rights in the absence of this basic knowledge and reasoning. Natural law is believed to be the closest that law could get to divinity. "For they are not of human position purely or simply, but are laws of God or Nature clothed with human sanctions. As obtaining at all times and obtaining at all places, they are styled by the classical jurists jus gentium, or jus omnium gentium," (Hart (19712). We hear that our unedu... According to Finnis, knowledge stems from basic value and basic practical principle. He argues that knowledge of human conduct is necessary to evaluate it against values and good principles. Another point is that with the background of sound knowledge, the principle application becomes self-evident, and unquestionable. This particular knowledge is not attained by exalted pursuit of the most intricate information. On the contrary, it is attained by compassion, understanding, friendliness and a desire to do justice against odds. It also owes its existence to the moral ethics, impartiality and consideration of other humans' feelings and rights to exist. It is acknowledgement of basic human rights. It is knowing how to preserve natural innocence. Ultimately it is the knowledge and acknowledgement of the truth and an ardent desire to establish it against negative circumstances. When knowledge becomes the basic aspect of a human being, that individual could be assessed as a complete person. Here Finnis agrees with Bentham and Kant, even though he does not touch the high morality prescribed by them. "The purity exacted by both Bentham and Kant consists in imitating qualities of the divine. For Bentham, the quality of benevolence takes precedence, but it turns out that the theory demands the divine attribute of omniscience as well.however different their paths may be, Bentham and Kant share the Enlightenment impulse of grounding a moral theory in attributes of the human condition," (Fletcher, 19963). Finnis goes on to argue that it should be the good knowledge, and not an unpleasant one that could be of no use to the person's surroundings. He reflects on the natural human compulsion of curiosity and insatiable inquisitive desire to know which will lead

History Essay Example | Topics and Well Written Essays - 500 words - 78

History - Essay Example This year is considered unique because people started to rebel over very little issues. All the people had the same capacity to desire to rebel and it was something that had not been planned or organized. The issue rebel wasantipathy for authoritarianism and a sense of estranged from the established order. According Kurlansky this is the year television was shaping most of the events apart from reporting of events all around then whole world. This is the time public demonstrationswere being presented†¦ for television. It is very few people were that were needed to fill the frame of a TV camera .It happens that Martin Luther king together with his media understanding brothers had got the message first and demonstrations had become a common events on American campus by 1968.Mingle the worry of the cold war. Horror against the men that were old in power and the crippled society that sustained them, fundamental distaste to the Vietnamese conflict, and someone had a cocktail of reque sts ready mixed .People met through the television viewing picture of each other on the screen. There was no established relationship between each other but there was a relationshipwith what their imagination gave from viewing pictures of each other. The action of cameras and lights made young people to have moods; some people ended up to pave stones lunged at an established order too foolish to convert the other side. Bobby Kennedy already saw his followers sliding when he died. This made everyone to believe that Bobby Kennedy could not have won. On 4th April 1968 after Martin Luther King was killed howlers started in the areas of black inhabitants all across the America. Unlike in inidianapolls where there was a lot of peace, may be in some parts because another national leader who was respected by the blacks was in the city the day of riots. On 4th April 1968 Bobby Kennedy decided to speak and he called a meeting and informed the people that he had bad

AN INTERVIEW WITH A LAW ENFORCEMENT OFFICER Essay

AN INTERVIEW WITH A LAW ENFORCEMENT OFFICER - Essay Example The main reason why I loved the idea of having this interview with Officer McGinnis while at work was because this was a rare opportunity for me to get a first hand information and experience how it feels to be a Police Officer on patrol. It was also pretty much to have a feel of being above the law without worrying that I might get pulled over for speeding since I was with an officer. One thing that came to my attention during that ride was that other drivers, especially on I-435W, drove more courteously. Nobody seemed to have over sped since they all drove within the speed limit and behind McGinnis’ cruiser. Inside the car I also noticed a lot of equipment which were used in police work and this really surprised me. Back home policemen had only a radio to communicate and a gun to protect them. Officer McGinnis explained to me that different police departments had their own jurisdictions, capabilities and respective responsibilities to maintain law and order that require state-of the-arts technology. One question I raised during the interview was on what different kinds of challenges did he experience while on- and off- duty. According to Officer McGinnis, one of his greatest challenges he faces as a police officer starts daily with the half hour briefings on legal issues which he is expected to know. Other challenges he faced include the continuous rapid change in technology (hi-tech gadgets) which he has to grasp and learn fast. They are constantly trained and retrained to update them on everything including new weapons used by criminals. They have been equipped with new laptops in the squad cars that were developed by the military, computer aided dispatch and laser pads for fingerprinting which they must learn how to use. He also explained that they have to be informed or updated all the time to prepare them for any crucial situation they might encounter while on duty. He was careful to point out that police work was not all car chases, lights and

Music Industry in US Essay Example | Topics and Well Written Essays - 1000 words

Music Industry in US - Essay Example music market. Accessing the U.S. distribution channels is incredibly difficult. These channels involve four elements: the process of promotion (to break into the market), the system of licensing and distributing, the role of retailers, and the restructuring of the United States market's priorities which is currently going on. The production, innovation, sales, and distribution of music involves a complicated network. This network is controlled by large global firms, known as "the majors" that have complete control over the sourcing, creating, industrializing, distributing, and retailing of music. There is also a very big group of "independent" music companies that work in the same way as the majors which keeps the difficulty of accessing the U.S. distribution channels very tough and expensive. The U.S. has been the leader in music industry innovation and has a huge effect on the other music markets throughout the world. Along with world domination, from the U.S. comes some of the biggest names, i nnovations, and record labels in the business. However, the country is the least internally-oriented market partly because of the media. ... In order to "create a buzz", or the initial testing process, much money is spent on independent record companies to promote the campaign, set up performances, and pay for the airplay as being played on the radio many times over is the key to success for breaking in. It has been suggested that $500,000.00 is required to test a record. Labels and distribution is also very difficult as there are three main categories in which these can be handled: by going through a major record company that has its own distribution network, independents that distribute under a major company, and independents that uses other independents to get the items distributed. 85% of the music that gets to retailers is distributed by the major record companies. Independents use major companies because of the high costs in building and maintaining nationwide warehouses and distribution centers. Bigger companies can handle the legal and bridging costs as well as slow payments. U.S. laws also require that imports pay mechanical royalties although the country of origin has already charged these. This means that royalties have to be paid twice. It simply is too expensive doing business any other way in the U.S. The distribution of products to retailers is controlled by distributors and these distributors are the key to promotion. These major distributors have teams of people who have developed strong relationships with the top buyers such as Wal-Mart. Product priority lists are created by the major distributors as fees are paid to them. The higher up's of the major distribution companies, who are considered to be all powerful, prefer this "monopoly" type of doing business. New music must go through

Ethical and Legal Systems of Health Care Organizations Essay Example for Free

Ethical and Legal Systems of Health Care Organizations Essay Aetna Incorporated, a health care plan company, is one of the American leading companies in diversified benefits of a range of traditional and consumer directed health care insurance services. It includes vast service offerings in health care insurance from mental and behavioral health to long-term care benefits and other health-related care and concerns . (Aetna, 2007a; Wikipedia, 2007) Moreover, it is the nation’s pioneer in full-service health insurer that proffers a consumer-oriented health plan. Aetna provides its members with the opportunity to reach out on suitable tools and comprehensible information for them to perform based decisions regarding health and financial interest (Aetna, 2007a). For over 150 years, Aetna has been committed to supporting people in attaining health and financial security. The company establishes information and necessary resources to work for its members and clients for them to execute â€Å"better-informed decisions about their health care. Currently, Aetna membership numbers up to 15. 7 million (M) medical members, around 13. 7 M dental members and around 10. 5 pharmacy members (Aetna, 2007a). In terms of health care networks, it holds on more than 783,000 health care professionals, 458,000 major care doctors and specialists, 4,681 hospitals and a network called AexcelSM, of specialist physicians. Aetna is also the provider of benefits through national employers of small, mid-sized and large multi-state scales in all 50 states, as well as individuals and Medicare recipients in certain markets. Aetna: Code of Conduct The company’s Code of Conduct contains a unique and consistent set of values and standards of integrity and business practices. It mediates in guiding the company in complying with the laws, regulations and ethical standards that controls Aetna’s business functions (Aetna, 2006). According to the preface message of Aetna’s Chairman and Chief Executive Officer (CEO) and President Dr. Ronald A. Williams, every company’s employee, officer, and director is expected to follow the Code of Conduct because: a) it is the expectations of the customers from the company; b) they have a vow to live b their values, and; c) they would be functioning with the utmost principles of fair and ethical business guidelines given that they follow the contained guidelines in all their business aspects. However, the Code cannot cover all situations and Dr. Williams encourages the assistance or guidance of The Aetna Way and their Ethical Decision-Making Framework (to be discussed later in this paper) to conduct sound decisions and take the right actions in performing Aetna business practices. Ethical System The Code of Conduct contains ten (10) specific areas of topics in which the company discusses some policies on specific matters. The first one or Statement 1 deals with Conflicts of Interest that in general regards with the company’s requirement that its employees, officers and directors to keep away form real or obvious conflicts of interest to protect Aetna’s reputation. There should be avoidance in ownership interests or participation in excluded activities that would create a conflict of interest or interference in performing of a job. This requires reporting to the manager and compliance officer for review and sanction of affiliations on hand or ownership concerns that involves him or her or a family member or even a close friend residing in a home such as any positions with any â€Å"business, nonprofit organization or government entity that is an Aetna competitor, customer, provider or supplier† or for other cause or motives that may induce conflict of interest, and; getting hold of a considerable amount of partnership in possession of interest in any business or even partnership. However, the determination of conflicts of interest might sometimes be blurry and hence, guidance of a compliance officer might come necessary. There are also guidelines in the affiliations and interest of the Director and are not far-related to what have been discussed previously, and the review by the Nominating and Corporate Governance Committee must also re regarded relevant. There are also guidelines and rules in accepting or giving gifts; travel, entertainment and honorarium; discounts and preferential treatment; and loans and guarantees of obligations. Statement 2 deals with record-keeping and use of the company’s property and resources which should be entirely legal and proper. This is so since Aetna and any other companies for that matter, is mandatory to submit relevant documents, reports and public communication to the Securities and Exchange Commission and other regulators that also includes disclosure in a manner that is whole, impartial, accurate, timely and comprehensible. All of the company’s resources and property such s e-mail, internet and other computing and communications systems should only be used for the company’s purpose. Bribes and other illegal payments are also strongly discouraged by the company. Statement 3 embarks on fraud, dishonesty and criminal conduct since these apparently affect Aetna’s reputation and continued success. Hence, all business functions must be performed with honesty and with compliance with applicable laws, regulations and ethics rules. Statement 4 is with regards with protecting member and other confidential information of members, employees and the company itself from any inappropriate access, use or disclosure. This is also in integration and compliance with federal and state privacy and security laws that is applicable to the company. Private company information refers to member information, the company’s professional interests, and other relevant information about its clients, subordinates and even suppliers that might be used against the company or for the benefit of its competitor. This is applicable in the course of being under Aetna or after the affiliation with the company. Statement 5 deals with the company’s business and trade practices which should be complied with honesty and integrity since Aetna has its own laws and regulations that apply to the company’s business which are under federal law. The company’s Record and Management Policy is also strongly encouraged to be followed. Statement 6 encourages the company’s subordinates to support Aetna to be a responsible and trustworthy government contractor since the company treasures winning and keeping government contracts. This can be achieved by following federal, state and local laws that regards with government contracting and procurement. Employment laws must be also strictly complied with. The Code is also concerned with proper employment practices and welfare as well as the appropriateness of its workplace (Statement 7). The company complies with policies and programs that ensure the inclusiveness and safety or the workplace for its employees and business partners, promote fairness and respect for all, and promote a working environment where diversity and inclusion are appreciated. Federal laws that discourage discrimination, harassment, special personal relationships, violence and vices are strongly administered by the company. Such laws that are complied with in the company are the Equal Employment Opportunity and the Affirmative Action, which takes away the basing of business decisions on individual’s characters (such as sex, race, color, nationality, age and others; and the company’s very own Alcohol and Drug Policy that prohibits distribution, possession, use, purchase or sell of alcoholic beverages and illegal or prescription substances and drugs. Statement 8 deals with Aetna’s securities transactions which prohibits trade securities if an individual has no material nonpublic information about particular securities. Under this code, all are expected to comply to all insider trading and securities federal laws and the company’s own relevant regulations. Also included dealing and transacting with securities matters and management and secrecy of private information. The company and a subordinate could face civil and criminal consequence for insider trading since insider trading is unethical and unlawful. The statement also discusses on â€Å"material information† relevant in decision-making that concerns any transactions on the company’s securities. Statement 9 deals with the company’s interaction whether private or public to any external institution such as media organizations and even with the federal government. Anyone in close relation to the company and even its subordinates should not speak in behalf of Aetna only there was consent or authorization from the Board of Directors to take such action. Personal views should also be kept separate from the company’s view. He funds of the company should not be also utilized to engage on a lobbyist or to make a political donation except authorized by the Government relations. These are for the protection of Aetna’s reputation and an individual as well, under compliance of laws. Finally, Statement 10 deals with Aetna’s intellectual property. Apparently valuable, such property must be protected from improper use or disclosure whether owned by the company or licensed from others. Intellectual properties of the company must be controlled the legal and proper way. Usage of such property must be under approval of an internal legal counsel and in accordance with the Aetna Intellectual Property Guide. Policies on Aetna’s intellectual properties are also extended to the websites, videos, music and publications. Aetna’s ethical system as contained in its own Code of Conduct presents a vast range of policies that protects the reputation, integrity, security and welfare of both the company itself and its subordinates and members. As discussed above there are specific policies or code of ethics from recordkeeping, employee’s equal opportunity and to intellectual property rights. According to the company, all policies are established in compliance with federal laws. The company’s policies regarding conflicts of interest and confidentiality have general basis as concluded by the study in a position paper from the Society for Health and Human Values and Society for Bioethics Consultation Task Force on Standards for Bioethics Consultation (Aulisio, 2000). One of their conclusions is that, abuse of power and conflicts of interest must be avoided in health care companies. This is so since ethics consultants have the authority and power to influence clinical care and such power can be exploited. Since conflicts of interest can be partial to consultants’ recommendations, important personal or professional linkages with one or more parties should be disclosed and be get rid of. In addition, the personal concerns of the consultants may be affected by giving advice that could act against the company’s financial or public relations concerns. Policies that concern on recordkeeping and use of the company’s property and resources, and insider trading are all in accordance to federal laws specifically in the Securites Exchange Act of 1933 and 1934 (USSEC, 2007). The two basic objectives of the former it that to mandate investors or companies receive financial and other relevant information regarding securities being offered for public sale and forbid â€Å"deceit, misrepresentations, and other fraud† in the sale of securities. The latter states that insider trading is illegal when an individual trades a security while in ownership of nonpublic material information in disobedience of an obligation to withhold the said information or renouncement from trading. On the other hand, policies regarding the company’s employment practices are also observed in compliance with federal employment laws. Federal Equal Employment Opportunity (EEO) Laws prohibit job discrimination which covers almost all private employers, state and local governments, educational institutions and even the federal government (USEEOC, 2005). The said law is enforced by the US Equal Employment Opportunity Commission and also complies with the American College of Healthcare Executives or ACHE (ACHE, 2003). Overall, Aetna covers the essential and core ethic issues in accordance to federal laws.

Quantitative Tests For Aminoacids And Proteins Biology Essay

Quantitative Tests For Aminoacids And Proteins Biology Essay The purpose of this experiment is to obtain information about structural of a compound with some tests these are biuret ,ninhydrine ,xanthoprotic and heavy metal group by observing colour changes or not. Casein is a protein that is found in milk and used as a binding agent. Technically, phosphoproteins, collections of proteins bound to something containing phosphoric acid.[1] Albumin is an umbrella term for a type of protein which is water soluble. Albumin can be found two of the most familiar examples that are in egg whites and in human blood. Albumins are an important class of protein, and they are vitally important to health and well being for many organisms. Many plants and animals contain or secrete albumin. [2] Tyrosine is a nonessential amino acid the body makes from another amino acid called phenylalanine. It is a building block for several important neurotransmitters, serotonin, dopamine etc. Neurotransmitters help nerve cells communicate and influence mood. Tyrosine also helps produce melanin (the pigment responsible for hair and skin color) and helps in the function of organs responsible for making and regulating hormones. It is involved in the structure of almost every protein in the body.[3] Protein Testing: Biuret Test: The Biuret Test is a general test to detect peptide bond or not. When protein that includes peptide bond reacts with copper(II) sulfate (blue), the positive test is the formation of a violet colored complex. The Biuret Test works for any compound containing two or more of the following groups. Ninhydrin Test: The Ninhydrin Test is a test for amino acids and proteins to detect free -NH2 group. When such an -NH2 group reacts with ninhydrin, a purple-blue complex is formed. Xanthproteic Test: Phenyl group containing an activating group can be nitrated it produces as a yellow product. The production of a yellow colored product provide by the addition of nitric acid and this test works for the presence of tyrosine or tryptophan in a protein.The addition of strong base will deepen the color to orange. The yellow stains on the skin caused by nitric acid are the result of the xanthoproteic reaction. Heavy Metal Ions Test: Heavy metal ions precipitate proteins by cross-linking free amino groups and carboxylate groups. Ions commonly used for testing for the presence of proteins include Zn2+, Fe3+, Cu2+, Sb3+, Ag1+, Cd2+, and Pb2+. Among the metal ions, Hg2+, Cd2+, and Pb2+ have very high toxicity. They cause serious damage to proteins (especially enzymes) by denaturing them. [4] APPARATUS Dropper Test tubes Heater %2Casein %2Albumin %2Gelatin %2Glycine %2Trypthophan NaOH Copper sulfate Ninhydrine reagent Nitric acid Milk Silver nitrate Iron nitrate Sodium nitrate Water Bath PROCEDURE Biuret Test Firstly,%2 solutions ;glycine,gelatin,albumin,thyrosine and casein were prepared. These tubes were labelled as 1,2,3,4 and 5 1ml of each solution except casein and put caserin with 1 ml water. 7-10 drops NaOH and 2 drops copper sulfate solution on each of the samples to be tested. Observations were recorded. Ninhydrine Test New test tubes were labelled again. 7-10 drops of ninhydrin reagent were added to each test tube and heated in water bath approximately 5 min. Observations were recorded. Xanthoproteic Test New test tubes were labelled 10-15 drops of nitric acid were added to each test tube and heated in water bath approximately 10min. Observations were recorded. Heavy Metal Precipitation 1.2ml milk were put into glycine ,gelatine and albumin labelled as 1,2,3 2.10 drops of %5silver nitrate were added to glycine ,10 drops of iron(III) nitrate to gelatine and 10 drops of sodium nitrate to test tube albumin. 3.These steps were repeated for %2 albumin. 4.Finally,observations were recorded. OBSERVATIONS In this experiment,we placed new test tubes into rack by labelled each with number.The reason of that is to apply some tests to each one.These tests are biuret ,ninhydrine ,xanthoproteic and heavy metal tests.Casein,albumin ,gelatin ,glycine and tyrosine were tested with biuret test.Firstly inside blue layer with casein and then light purple at top of tube and blue layer.In albumin,the purple colour diffused in test tube ,and then purple at top and purple layer at bottom. With gelatin ,at top is purple as a first and then purple particles were also observed.For glycine ,blue appeared as homogeneous like dissolved.And then at top is blue ,at bottom like green.Final result for biuret test is for tyrosine.At the beginning, blue layer was remained in suspense and then green ,brown particle was observed at bottom. Secondly,ninhydrine test results were recorded for each one.With casein,we observed light purple like grey.With gelatin ,glycine and also tyrosine dark purple.With albumin,the color appeared like dark purple due to heater. Thirdly,the other test is xanthoprotic test to detect easily phenyl group.With casein ,opaque turned into yellow particles.With gelatin and glycine ,the colour is so light yellow like colourless.With tyrosine ,yellow color turned into brown in time.Finally,albumin appeared as cloudy white and then turned into yellow particles. Final test is heavy metal test that gives information about structure.Milk with silver nitrate turned into pink due to density.With iron and sodium nitrate ,there are no changes. RESULTS In this experiment, we learned some test to obtain information that we searched.For example,Biuret test is help to give information about peptide bond or not.If there is a peptide bond ,the color is observed as purple.If the colour is blue,it means no rxn there.Casein ,albumin ,gelatin,glycine and tyrosine were tested.Casein,albumin and gelatin gave purple color and these ones have peptide bond.Because these are proteins that have peptide bonds.However, glycine and tyrosine are not proteins one of them is aminoacid the other is enzyme.Therefore they did not give rxn not observed purple color as we expected. With ninhydrine test,except casein,the others gave pozitive rxn appeared as purple color.This test is to help information about free amino group primary or secondary.The other test is xantroprotic test.It gives information about phenyl group.Aromatic group one is yellow.Nitric acid is used to test it.This reaction is also endothermic rxn.Casein and tyrosine gave reaction and observed color changes.The final test is heavy metal test.It helps to give information about structure of a compound.If protein is tested with heavy metal,colour changes are observed also.It is tested with silver ,iron and sodium nitrate also.Silver helps to distrupt the structure that means colour change.With silver,the color turns into pink. DISCUSSION The purpose of this experiment is to learn which test why is used.Biuret test is to detect there are peptide bond or not.Normally,biuret test can give pozitive result that means purple color with proteins.In our experiment,casein albumin and gelatin give (+) result however glycine and tyrosine not due to aminoacid or enzyme.Our results are also related to as we expected.Ninhydrine test was applied to same prepared samples.The aim of this test is to detect free aminogroup (-NH2) and to decide primary or secondary group according to the colour.We used heater in this part.The reason of that reaction become a reality due to endothermic.At this part,except casein the others could give (+)result.Glycine that we learned previous experiment can have free aminogroup (primary).With casein,the others colour turned into dark purple. The other test is xandroprotic test that is used to detect phenly group.It helps to discriminate aromatic structure from others.For casein ,the colour turned into yellow,for tyrosine ,the colour turned yellow to orange like brown.Therefore ,two of them could give pozitive result.As a final test ,heavy metal test was applied to prepared samples.This test shows which sample can distrupt with which one.Silver ,iron and sodium nitrate were used to detect it.Silver can distrupt protein structure.We understood that colour changes.The color turns into pink and the others did not change for milk (nesquick).