Admission to Nurse Practioner school - Free Essay Example

Sample details Pages: 2 Words: 592 Downloads: 1 Date added: 2019/10/10 Did you like this example? Handling the needs of clients requires excellent knowledge. I would like to pursue the nursing practice education to widen my scope of healthcare practice. I would like to reach my customers and give them satisfaction when I serve them. Don’t waste time! Our writers will create an original "Admission to Nurse Practioner school" essay for you Create order Being a complete nursing practitioner comes with a lot of commitment which gives me the feeling of responsibility. I would like to carry on preventative health care in my community as my main interests are in primary health care. Once I become a professional health care provider, I will be in a position to administer services to clients and give them more individual attention and encourage them to carry on with their lifestyle. With class education and field practices provided in your school will give more time to interact with the patients. I have great passion with patient consistency. Through consistency with the clients and class work, I will answer difficult questions which need education and experience. Continued interaction with the patients will also grant an opportunity to develop customer rapport and know them at their level. I like helping people around me to solve their life problems. When I was young, I lost a friend because I lacked competence in first aid administration. After his demise, my love for health care increased. I would like to see everyone happy after saving them from a health challenge. I also like giving hope to lives even when life seems hopeless. Through education, I will get all the knowledge I want to improve my skills. I have a great love with health care profession because being a nurse does not only mean that I will be useful in the office. With the medical knowledge, I will help people at my job and also people outside of the clinical setting. I will be able to help my friends, family, and coworkers. I will always be of help when they are facing difficulties with their well-being. I will also be able to address my health problems. With my expanded knowledge, I will have the ability to make my lifestyle choices and healthy decisions. My father was the reason I developed an interest in health care. My dad was a medical practitioner in the hometown. When I was applying for my university education, I could not pick which area of specialization was the best. My father suggested that I become a nurse. He told me that in health care, nurses are needed in large numbers because they formed the backbone of patient care. His work as a nurse has greatly inspired me to work hard and become a health care provider. Our family has a culture of healthcare provision. My dad is a nurse, and my mother is a dentist. They are all my mentors and have encouraged me to pursue the nursing degree. Nursing ethics are the guiding rod towards giving the right services. Ethical sensitivity provides the nursing practitioners for responding morally to vulnerability and suffering of the people receiving professional services. It is also according to ethics that the healing practitioners should offer assistance without discrimination. Nursing is also a leadership call because I will be able to give directions and am expected to direct patients in the right direction. As a leader, I should be able to get an education all the time there is a chance. I should also find the best school to get the education and develop my skills. I chose to further my education as a nursing practitioner with your school so am looking forward to getting into your school.

Literary Analysis Of Young Goodman Brown - 895 Words

In the story of â€Å"Young Goodman Brown† the setting of Salem village is characterized as a place of evil and darkness. Salem is a place known for witchcraft, especially during the Salem witch trials, were women who were accused of being witches were killed. Most of the story takes place in the forest at night. While on his journey into the forest, the narrator comes a across a mystery man. While on his trip the narrator comes to the realization that he does not truly know the people from the village. The overall moral that the author attempts to illustrate in â€Å"Young Goodman Brown† through the use of symbols is that nobody truly is what they say they are. Sometimes in order to protect oneself or others, people have to keep secrets.â€Å"A lone†¦show more content†¦At any giving point even the most respectable person can give into temptation and do things that are not right. â€Å"Goodman Brown, and bearing a considerable resemblance to him...they might have been taken for father and son† (Hawthorne 2). The mystery man that Goodman Brown meets up with in the forest is the devil and Brown is being compared to him. The author establishes a connection between the narrator and the devil or a common person and evil. The author attempts to show the reader that anybody can be overpowered by evil at some point, anybody who may seem to be a good person may in fact be a very evil person. The author reinforces the idea that people are not who they say they are. Hypocrisy is something everyone has, even the most righteous people do things they are not proud of. â€Å"I be the first of the name of Brown that ever took this path’...‘I have been well acquainted with your family as with ever a one among the Puritans.† (Hawthorne 2). Goodman Brown tells the devil that he is the first in his family to do something as wicked as he is about to. The devil, however contradicts him saying that he is very familiar with Brownâ₠¬â„¢s family. Brown tries to establish honor in his family’s name, saying nobody before him has done anything evil or wrong. The devil on the other hand reveals to Goodman Brown what his family is really like. He informs Brown that he has personally helped out his father and grandfather by doing their dirty workShow MoreRelatedLiterary Analysis of Young Goodman Brown808 Words   |  4 PagesHawthornes ambiguous ending in Young Goodman Brown leaves the reader asking one question. Had Goodman Brown fallen asleep in the forest and only dreamed a wild dream of a witch hunting? Most readers of this allegory try to answer this question, believing that Goodman Brown did in fact take the dreary road, darkened by all the gloomiest trees of the forest. Hawthorne himself has avoided answering the question, and has instead left it up for the reader to decide Goodman Browns fate. The readerRead MoreLiterary Analysis Of Hawthorne s Young Goodman Brown 1175 Words   |  5 Pages1101 7 July 2017 Symbolism in â€Å"Young Goodman Brown† â€Å"Young Goodman Brown† is a short story written by Nathaniel Hawthorne, and was set during the 17th Century Puritan Era. The story was published in 1835 during the Romantic Era. Nathaniel Hawthorne was known for being the master of symbolism. His novels and short stories have been embedded with suggestion and imagination. The dense symbolism that Hawthorne writes could imply multiple interpretations. â€Å"Young Goodman Brown† has quite a few themes andRead MoreLiterary Analysis Of Young Goodman Brown By Nathaniel Hawthorne1822 Words   |  8 PagesLiterary analyzes of â€Å"Young Goodman Brown† â€Å"Young Goodman Brown† by Nathaniel Hawthorne is a story about a normal man that ventures into the forest to meet an old man who attempts to tempt him into going deeper into the woods to worship the devil. After the old man convinces him that everyone that he loves and respects is going to the devil’s ceremony he gives in. In â€Å"Young Goodman Brown†, Hawthorne effectively uses symbolism to portray the theme that putting one s faith in others leads to weaknessRead MoreYoung Goodman Brown964 Words   |  4 PagesENGL 303 23 June 2013 Essay Assignment One: Reader-Response Criticism Nathaniel Hawthorne’s â€Å"Young Goodman Brown† is a short story in which the author attempts to convey several different messages or themes throughout the literary piece. Themes in literary works can sometimes be better understood by analyzing the piece with a specific literary criticism technique. A few of these literary criticism techniques include Marxist, Formalism, and Reader Response just to name a few. Given Hawthorne’sRead MoreYoung Goodman Brown882 Words   |  4 PagesLiterary Analysis of Young Goodman Brown Many aspects of human nature have changed over the centuries, but one thing that people have in common is the temptation of evil. From Adam and Eve eating fruit from the forbidden tree in the Garden of Eden to the Iraqi hijackers who flew two airplanes into the World Trade Centers on September 11, 2001 killing thousands of innocent people, evil has always been a part of this world. In an effort to portray the corruption of the Salem witch trials, NathanielRead MoreEssay on The Ambiguity in Hawthornes Young Goodman Brown1587 Words   |  7 PagesThe Ambiguity in â€Å"Young Goodman Brown†      Ã‚  Ã‚     The literary critics agree that there is considerable ambiguity in Nathaniel Hawthorne’s â€Å"Young Goodman Brown.† This essay intends to illustrate the previous statement and to analyze the cause of this ambiguity.    Henry James in Hawthorne, when discussing â€Å"Young Goodman Brown† comments on how imaginative it is, then mentions how allegorical Hawthorne is, and how allegory should be expressed clearly:    I frankly confess that I haveRead MoreFiction Essay - Young Goodman Brown and the Lottery1051 Words   |  5 PagesFICTION ESSAY WRITING STYLE USED: APA OUTLINE I. THESIS: A thorough analysis of Jackson’s â€Å"The Lottery† and Hawthorne’s â€Å"Young Goodman Brown† reveals that different literary elements, such as tone and setting, are used to convey the characters’ arrival at dark, sinister places. II. INTRODUCTION III. SHIRLEY JACKSON’S â€Å"THE LOTTERY† A. Setting the tone: Peaceful and relaxing B. Irony: Even though the mood is relaxing, there is a premonition of something bad toRead More Ambiguity in Hawthornes Young Goodman Brown Essay1743 Words   |  7 PagesAmbiguity in â€Å"Young Goodman Brown†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚         There is no end to the ambiguity in Nathaniel Hawthorne’s â€Å"Young Goodman Brown†; this essay hopes to explore this problem.    Peter Conn in â€Å"Finding a Voice in an New Nation† makes a statement regarding Hawthorne’s ambiguity:      Almost all of Hawthorne’s finest stories are remote in time or place. The glare of contemporary reality immobillized his imagination. He required shadows and half-light, and he sought a nervous equilibriumRead MoreNathaniel Hawthorne s Young Goodman Brown1312 Words   |  6 PagesWithin Nathaniel Hawthorne s short story Young Goodman Brown (p.317), Young Goodman Brown travels through a dark and mysterious forest late at night. Ignoring the pleas of his pure wife Faith, he ventures deep into the woods with many dangers around him, only to emerge in the morning a changed man with bewildered views on his own Puritan life and the Puritan community around him. At the cause for this change in mindset, the dream of an old man symbolizing the devil appears, showing him the communityRead MoreMy Psychoanalytic Views of Two Short Stories1454 Words   |  6 Pagesradical, when put into life situations they actually make perfect sense. Psychoanalytic Literary Criticism refers to literary criticism or literary theory which, in method, concept, or form, is influenced by the tradition of psychoanalysis begun by Sigmund Freud. Psychoanalytic literary criticism is a very common method of analyzing stories such as The White Heron by Sarah Orne Jewett, Young Goodman Brown by Nathaniel Hawthorne and The Masque of the Red Death by Edgar Allen Poe. Sylvia, a shy

Decision Making in Australian Migration Law

Question: Discuss about the Decision Making in Australian Migration Law. Answer: Introduction: John Murdock has applied for a class BB subclass 155 five-year resident return visa. The documents, which needed to be provided to Mr. Murdock in order to comply with the ethical obligations under the code of conduct, are as follows According to regulation 3.2A (a) a copy of the consumer guide must be provided to Mr. Murdock According to regulation, 5.2 an approximate of the amount, which would be needed for the visa application, and other charges, which are likely to be, incurred for disbursements in respect of the visa application under class BB sub class 155? According to regulation 2.8 Mr. Murdock must be provided with a written statement confirming with him the instructions provided by him for this visa application. According to regulation 2.20 Mr. Murdock must be provided with an advice in a written form about the expenses to be incurred in each fees and charge, and also the time until which the amount is to be paid by Mr. Murdock. According to regulation 5.4 Mr. Murdock must be given written information about the manner in which the departmental fees and other charges are to be payable. A statement of service must be provided to Mr. Murdock, which will give details about all the services to be performed, and the fees charged in respect of such services according to regulation 5.2(c). According to regulation 11.1, the code of conduct for migration agents must be made available to the Mr. Murdock. The documents to be provided to Mr. Murdock must contain specific particulars in them according to the code of ethics. The consumer guide to be provided to Mr. Murdock according to regulation 3.2A of the migration regulations is a document, which is issued by the authority, and it contains relevant details about the profession of migration advice, the powers and role of the authority, the laws which regulate the profession and what Mr. Murdock should expect from the migration agent. It also contains the procedure of filing a complaint under the migration act. A statement of service and fees is to be provided to Mr. Murdock, which should have in it all details relating to the fees, which is to be charged from Mr. Murdock in relation to every step taken by the migration agent towards the procurement of his 5-year resident visa class BB sub class 155. The document also contains details about all the services, which is to be provided to Mr. Murdock towards the procurement of his visa. The fees can be any amount fixed by the agent but has to be reasonable. Every detail of the expenditure of the $2000 plus GST and disbursements must be provide to Mr. Murdock A written must contain statement, which will acknowledge that the service for the class BB sub class 155 will be provided to Mr. Murdock according to his instruction The code of conduct, which will be provided to Mr. Murdock, will contain the details of the code of conduct for migration agents under section 314(1) of the migration act will be provided to Mr. Murdock. Bibliography Freckelton, Alan,Administrative Decision-Making in Australian Migration Law(s.n., 2015) Thomson, Phillip, 'Public Servants in Special Unit Overpaid, Overstaffed: Migration Advisers', The Canberra Times(online) 2015. The Migration Act 1958 The Migration Regulations 1998

The Second Coming free essay sample

lf said Poetry is no rootless flower, but the speech of man and this concept is reflected deeply in his poetic works as he expresses concerns and ideas of close regard to himself and makes them memorable to the reader through his linguistic craftsmanship and mastery of poetic techniques. The Wild Swans At Coole (hereafter WS) examines the theme of intimate change and personal yearning, whilst The Second Coming (hereafter SC) examines change in context with cultural dissolution and fear. It is because Yeats poetry is so deeply grounded in his own human feelings and is such an artful expression of those emotions that the ideas he presents in these poems resonate with the reader long after the piece has been read. WS is Yeats melancholy lament for the progression of time and the transitory nature of the human life which draws upon our own feelings of mutability to resonate beyond the page. We will write a custom essay sample on The Second Coming or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Yeats introduces time to the poem with the reference to autumn, creating tactility in the physical image but more importantly an effected ambience. Yeats employs autumn as an objective correlative, divulging his feelings of progression towards poetical and physical sterility as he entered the twilight years of his life, a change which he resolutely resents. This progression is contrasted starkly against the temporal wild swans whose hearts have not grown old, in fact Yeats views the swans, wheeling in great broken rings, as transcendent of time, breaking free of the gyres applicable only to the temporal earth and human kind. His fascination with their changeless state is evident as he positions the swans both in water, the mundane world and then includes their transcendence into the air, the eternal and spiritual, an attribute that he is most envious of, to the point that â€Å"it makes his heart sore. † The poem leaves us in admiration of these eternal creatures that transcend change and allows us to reflect, as Yeats did, upon our own struggle with the progression of time, reminding us of our desire for youth and vitality. Likewise in SC, Yeats delves into the inevitable nature of change although now through the expression of his own apprehensions about the transformation in world order that he saw as impending. The opening lines create an immediate discomfort in the giddying centrifugal imagery of both the falcon and the gyre, conveying to the reader a change that is beyond its control, just as the falcon is beyond the restraint of the falconer. The gyres are particularly central to Yeats expression in this poem as he believed the end of an era was immanent and this is his modernist expression of the expectations of the antithetical gyre that was soon to take hold. The sense of inevitability is bolstered further by the approach of the sphinx a symbol for the impending new order, an Egyptian spiritual symbol that is inevitably to overtake the Christian order, sibilant ses employed to mirror the sound of its slow thighs in its approach. In these ways Yeats uses his poetic mastery to convey the inevitability of the change he saw as binding, but executing this in such an ambiguous way so as to create a piece that is implicitly timeless and memorable. Wild Swans is an expression of Yeats yearning which through its ambiguous longing allows the readers own yearnings to be brought foremost in our mind as we identify with the author. Yeats presents a repine of his rejection by Maud and her daughter in his reference to the companionship of the swans lover by lover while syntax of nine-and-fifty allows the reader to appreciate the presence of a lone swan, who Yeats is identifying himself with. Furthermore he expresses his resentment at the loss of the prerogatives of youth, and a desire for the passion and energy of the swans through the auditory imagery of the bell-beat of their wings, a ring reverberating the energy possessed by the birds. The tension created by the comparison of the binary opposites of the static Yeats upon this shore, restricted by his mortality, to the itinerant swans, free to mount, drift, and scatter, the inclusion of dynamic verbs conveying their freedom to pursue fleeting desires and impulse. In this way Yeats allows us to realise how the universal yearnings for love and freedom affect our happiness as he conveys his melancholy in the absence of these two elements, creating textual integrity through his linguistic craftsmanship and the timeless presentation of human yearning. The sense of fear in SC is born out of a yearning for knowledge, the ambiguity of Yeats work plays on this yearning to induce a feeling of discomfort and discontent, a feeling which is tormentingly memorable. The use of biblical imagery in his allusion to the impending unknown serves to add to our confusion and discontent as Christian symbols are used as a description of the religions very inverse. The rough iambic pentameter creates familiarity but only to a degree, the half rhyme echoing a world almost completely different from the one we are experiencing just as the beat and rhyme are only a ghost of a conventional poem. The beast of the new age, unnamed and non-specifically positioned â€Å"somewhere in the sands of the desert† leaves the reader with only confusion as Yeats impresses upon the audience his anxiousness about the specifics of the new era he saw as impending. The breakdown of structure as the poem progresses works twofold, firstly as an indication of social dissolution but secondly as a restriction upon the reader and a trigger for the sense of claustrophobia as the new age approaches. Most notably he ends with a typical Yeatsian rhetorical question appealing to his audience to consider the themes beyond reading, directly relating to the audience and producing a memorable idea. As Yeats employs these poetic techniques he creates textual integrity as his ambivalent themes transcend time to appeal to many audiences with universal ideas. His layering of concept and meaning in entwining of accordance to his personal context and concerns synthesises a great whole in his poetry, one that is relatable and highly memorable.

14 Strategies for Writing Better College Papers

14 Strategies for Writing Better College Papers Learning how to write solid college papers is literally half the battle with most majors. In this 3-minute article we’ve broken down the 14 most effective strategies involved. Breeze through each one and ingest them at your leisure. 1. Adjust Your Writing Attitude No, writing doesn’t suck, but your attitude might. College writing is actually quite fun and engaging once you get into it. Make it easy on yourself and just settle into the papers as they come. Accept them. Commit to them. 2. Get Interested Intrigued Part of adjusting your attitude is getting personally invested and interested in the subject. The more involved you are the higher the quality in most cases. Your personality will come through. The things you learn will be genuine. The paper won’t feel forced. Get it? 3. Master the Craft of Outlining Once swept away into the passion of writing (expression), it’s easy to get artsy and try to wing it. Don’t. Instead, make it a habitual practice to get an outline drawn up. Love them. Outlines are just structure to help your thoughts mold along certain parameters. Without them you can find yourself either a) mid-paper and at a dead end, or b) mid-paper and completely off the radar. 4. Get a Second Opinion Show your initial outlines and drafts to other people. If your friends and family aren’t interested, then find people who are. Or, pay someone a couple bucks. It’s worth it. A second pair of eyes can tell you things that are simply invisible to you as the writer. 5. Begin Writing Sooner rather than Later Even if the paper isn’t due for three months, be engaged and working on it from day one. However, don’t try to turn it in super early. There’s no real benefit to doing so other than saving mental space perhaps. Otherwise just take all the time you have and relax. Craft something amazing because you’ve got plenty of time. 6. Visit a Writing Center Once in a While Yeah, really! Grab your outline/draft and head over to the writing center. See what kinds of things they say. Critiques are worth their weight in proverbial gold. They’ll help you edit/polish as well as nail down your thesis. Plus, they know everything about all the small formatting details (more on this in a moment). 7. Don’t Freaking Plagiarize! It’s so tempting! Yes, you can definitely use quotes and cite small supportive paragraphs from relevant sources but there’s a limit. Now, aside from that it’s also quite tempting to try and just copy/paste someone else’s thinking†¦don’t do it. Professors these days have many tools at their disposal to find duplicate content. 8. Let Your Thesis Evolve By beginning the writing process as early as possible you give it lots of time to naturally evolve or settle on the primary thesis you’re searching for. Go with the flow, but stick to deadlines. Give your thesis room to breathe. Don’t stay so narrowed in focus/perspective that you end up with a narrow paper (something most professors are likely to dock you on). 9. Start Thinking Analyzing like a Professor Speaking of professors, look at your thesis statement, outline and drafts like a professor would. If you aren’t sure what your professor will say, then show it to them! Throughout the process try to step into their shoes and critique yourself. It helps. It’s a sobering practice. 10: Spend Serious Time on Formatting The writing center can really help here. All the many formatting details with citing courses, subtitles, adding graphs/charts, etc. can be daunting at first. Instead of wasting tons of time doing it yourself, get some help until it becomes like second nature. Little errors add up fast! 11. Be Creatively Risky In essence college really isn’t a time to strictly follow the rules and conform. Don’t be afraid to test professors and truly express yourself. Don’t be afraid to bend the rules a little as long as it doesn’t have to do with the technicalities. Like, as long as your paper is well-written, though out, formatted correctly and clear, it’s going to be hard for a professor to dock you even if you went a little left field. 12. Let Information Marinate Never underestimate the power of absorbing ideas/concepts and then letting it marinate in your mind or subconscious where ideas form. Let it sit and settle. Let the information coagulate and mold together naturally. Don’t force writing. Follow your gut instincts here. 13. Learn to Take Thorough Notes If you ditch class and skimp on notes it will translate into more hours researching. Take proper notes with your paper in mind. 14. Don’t Forget to Think Critically This is serious business and seriously lacking in America today. Be objective as possible, and then color that cold data with your subjective self. Get it? Be critical. Think critically. Deduce things critically. Okay all you aspiring and accomplished college paper writers out there, how do you do it? Share your wisdom!

A Lesson Plan for Teaching Rounding

A Lesson Plan for Teaching Rounding In this lesson plan, 3rd-grade students develop an understanding of the rules of rounding to the nearest 10. The lesson requires one 45-minute class period. The supplies include: PaperPencilNotecards The objective of this lesson is for students to understand simple situations in which to round up to the next 10 or down to the previous 10. The key vocabulary words of this lesson are:  estimate, rounding and nearest 10. Common Core Standard Met This lesson plan satisfies the following Common Core standard in the Number and Operations in Base Ten category and the Use Place Value Understanding and Properties of Operations to Perform Multi-Digit Arithmetic sub-category.   3.NBT.  Use place value understanding to round whole numbers to the nearest 10 or 100. Lesson Introduction Present this question to the class: The gum Sheila wanted to buy costs 26 cents. Should she give the cashier 20 cents or 30 cents? Have students discuss answers to this question in pairs and then as a whole class. After some discussion, introduce 22 34 19 81 to the class. Ask How difficult is this to do in your head? Give them some time and be sure to reward the kids who get the answer or who get close to the right answer. Say If we changed it to be 20 30 20 80, is that easier? Step-by-Step Procedure Introduce the lesson target to students: Today, we are introducing the rules of rounding. Define rounding for the students. Discuss why rounding and estimation are important. Later in the year, the class will go into situations that don’t follow these rules, but they are important to learn in the meantime.Draw a simple hill on the blackboard. Write the numbers 0, 1, 2, 3, 4, 5, 6, 7, 8, 9 and 10 so that the one and 10 are at the bottom of the hill on opposite sides and the five ends up at the very top of the hill. This hill is used to illustrate the two 10s that the students are choosing between when they are rounding.Tell students that today the class will focus on two-digit numbers. They have two choices with a problem like Sheila’s. She could have given the cashier two dimes (20 cents) or three dimes (30 cents). What she is doing when she figures out the answer is called rounding- finding the closest 10 to the actual number.With a number like 29, this is easy. We can easily see that 29 is very close to 30, but with numbers like 24, 25 and 26, it gets more difficult. That’s where the mental hill comes in. Ask students to pretend that they are on a bike. If they ride it up to the 4 (as in 24)  and stop, where is the bike most likely to head? The answer is back down to where they started. So when you have a number like 24, and you are asked to round it to the nearest 10, the nearest 10 is backward, which sends you right back to 20.Continue to do the hill problems with the following numbers. Model for the first three with student input and then continue with guided practice  or have students do the last three in pairs: 12, 28, 31, 49, 86 and 73.What should we do with a number like 35? Discuss this as a class, and refer to Sheila’s problem at the beginning. The rule is that we round to the next highest 10, even though the five is exactly in the middle. Extra Work Have students do six problems like the ones in class. Offer an extension for students who are already doing well to round the following numbers to the nearest 10: 151189234185347 Evaluation At the end of the lesson, give each student a card with three rounding problems of your choice. You will want to wait and see how the students are faring with this topic before choosing the complexity of the problems you give them for this assessment. Use the answers on the cards to group the students and provide differentiated instruction during the next rounding class period.

Summary and response for Seaman,, How Bingeing Became the New College Essay - 1

Summary and response for Seaman,, How Bingeing Became the New College Sport - Essay Example The drink age has been fixed at 21 in order to avoid alcohol poisoning and accidents related to driving under alcohol influence. By keeping the drink age at 21, the government was succeeded in reducing unfavorable incidents related to underage drinking. But such restrictions resulted in the development of an unintended culture around prohibited alcoholism among the youths. For many American youths, college life is not only for learning alone, but for starting drinking also. The earlier beer culture in college campuses has given way for hard liquor now. Many universities have reported that there is no problem in lowering the drink age to 18 years. Montreals McGill University, which enrolls about 2,000 American undergraduates a year reported that many of the students when they first arrive at the college campus were exploiting their ability to drink legally. â€Å"But by midterms, when McGills demanding academic standards must be met, the vast majority has put drinking into its practi cal place among their priorities† (Seaman). In short, Seaman argues in favor of lowering the drink age to 18 in America. I agree with the arguments of Seaman. If a person is matured enough to select the administrators of a country, then he should be matured enough to control his emotions or feelings even under the influence of alcohol. Maturity cannot be limited to one aspect alone. It is a general thing. Maturity of a person can be visualized in all the aspect of his family, social and political life. It is difficult to believe that a person, who has maturity in electing a government, doesn’t have maturity in his personal or social life. It is a fact that when we restrict something to the children, they may develop more tendencies to break the restrictions. The stigma associated with underage drinking is a motivating factor for the youths to break the law.

Personal motivation Essay Example | Topics and Well Written Essays - 250 words

Personal motivation - Essay Example However, all humans are small parts of a large plan. Thus, one cannot assess the long term impact of momentary hardships, bottlenecks and despairs in life. Unless, in any stage of life one evaluates optimistically that these demises were to make, nourish or groom one’s potential or to determine his life objective for him. Thus, in mature age I accepted reality and despite of becoming gloomy about my shortcomings, accepted them whole-heartedly. Therefore, I received my pleasure of life by getting married to a great man and am fortunate to be the mother of three. However, my passion for higher studies never dwindled and at the age of forty and a mother to fourteen year old daughter, I decided to resume my studies as a radiologist. I want to become a role model for my children and provide them with evidence as age is not an obstacle in achieving aims, only perseverance and personal motivation in any form is required. Therefore, I plan to join The University of Texas –MD Anderson Cancer to pursue a Bachelor of Science degree in radiation. God has plan for all, I found my personal motivational element in the success of others and by aiding my family members in their time of need, I found my objective of life. I believe, living for oneself is easy and not much rewarding in its true sense, the most gratifying moments are savored when one becomes a cause of others pleasure or become a source of their ease through eliminating their pains or miseries. Therefore, I feel most fortunate to be a daughter of my beloved father, wife to my loving man and a fortunate mother who can still look after family without being pessimistic or

The Republic of Plato Case Essay Example for Free

The Republic of Plato Case Essay According to Thrasymachus, justice is interest of the rulers and the superior. His view of justice considered the whole state with someone being superior. The person superior is the ruler. Being superior, he is the one that would make the law.   The rulers would make laws that would benefit them. If his servants would refuse to obey, then they would be punished and called unjust while those who would obey would be called the just. Socrates started to refute this argument by doubting the ability of the ruler to see something as beneficial to him or not. Every man makes a mistake, even rulers. In making laws, they may not be able to recognize that what they are doing can result to their harm and to the benefit of his servants. Following this argument, justice is not always for the interest of the rulers. But Thrasymachus insist that it is, and pointed out that a ruler cannot be subjected to mistakes at the times that he is called a ruler. A ruler is perfect. At the times that he makes mistakes, the title ruler is not rightfully his and will not be consider to be a ruler. The ruler, in the stick sense, would never commit a mistake of perceiving something that would injure him as something beneficial. All the laws that he will make would be for his benefit. Justice is really for the interest of the superiors (Cornford, 1945, 14).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Socrates’ argument was based on the analogy that an art is the master and that the subject of the art the servants. He viewed almost everything as a form of art, a perfect art to be exact. A perfect art is an art that does not require any art, not even itself, to fix its defect and would never have a defect. Art will always be done for the interest of the subject. The performer of a particular art will always make something, which is in line with his art, to please the subject. It is never for his benefit that art is done, but for the benefit of his subjects. Socrates made this point clear by taking healing by physicians as an art. By treating the sick, which is the subject of his art, he obtains nothing for himself. The one benefited was the sick since he will be healed. And like the art, the master would also do something that is for the benefit of his servants. Therefore, the master will always do something that is for the interest of his servants.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Socrates also added that the benefits that were acquired through ruling as not part of the art of ruling. It is a consequence of his art but not really a part of it. He states that every art has a distinct characteristic. If after performing the art, say the art of healing, he obtains something through payments, the art that he performed cannot be mistaken to be the art of paying. He may obtain something through the art of paying but still it is the art of healing that he performed. Nothing can be gained through one art only. It is also true to the art of ruling. Obtaining something that is for the interest of the ruler is not part of the art of ruling. He did not really benefit form the art of ruling but by the art of paying.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Socrates pointed out that power is not the reason that a person wants to rule, but because of the fear of punishment that awaits him upon rejecting the opportunity to rule. He claimed that there are three modes of payment that would be given to the ruler, money, honor and punishment of not ruling. For a just man, the first two modes are not of great importance but the rather the third mode. The third mode can be made clear by thinking that when an unjust man became the ruler, he would expand his power. The result would be chaos and disorder in the society. This fear of being ruled by someone that is unjust or worst that him is the reason that a just man wants to rule.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Thrasymachus, aside of his claim that of justice, also said that the life of an unjust man is happier and better than the life of a just man. A just man will do something for the interest of the rulers but an unjust man for himself. A just man will always consider his ruler’s will but the unjust will just do what he please. His view of which the just and unjust man are became more specific in the sense that he classified some groups or individuals as just or unjust. The criminals, robber and swindlers were example of an unjust person and honest persons as just. The robbers, taking the properties of others, leave their victim’s life miserable. On the large scale, criminals would not only take small part of properties, but would try to take all of them. The criminals, having taken the properties of others by force, would live a better life and than the person who was left with almost nothing. The unjust will always have more than the just man.   This is the reason that he classified unjust as wise and good, and the just ignorant. This is because the just would not consider the ruler us unjust. The rulers would also take the properties of others and enslave other people and other state but never will the just consider him a criminal. He also claimed that justice is a vice while injustice a virtue. It is a vice since he believed that a person would gain nothing for being just. His view of happiness is based on the desire of the human body and is very dependent on physical wealth.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On the other hand, Socrates thought that the opposite is true. A just man has characteristics that are stronger, live a life that is freer and happier than the unjust. In his argument to prove this, he used the analogy of the artisan. In this analogy, he classified men to be either artisan or non-artisan. One of this two would be considered as wise or ignorant. Surely, the person that is capable of performing the art is the wise one. By looking at the characteristics of a just man and the unjust man, it would be clear who is the real wise and the real ignorant. A just man, being simple, would want to exceed the talents that the unjust man has, but never the talents of another just man while the unjust man will try to do better than the just man and to all other unjust men. The artisan will never claim that adjusting something in performing his art can make him superior to another person performing the same art but he would claim to be better than those who do not practice his art. On he contrary, the person ignorant of the art would try to be better than the actual artisan and those that are non-artisan. Because this person, who is the artisan, will try to be better than those who are non-artisan and the just person will try to exceed the ability of an unjust person, it is logical to say that the just person is the same as the artisan while the unjust is the same as the non-artisan. Being wise, which is a characteristic of an artisan, is good, and so therefore the artisan is wise and good. The just man, having the same characteristics of an artisan, is wise and good. This directly contradicts Thrasymachus’ view of a just man as someone that is ignorant (Jowett, 1946, 12).   An intriguing flaw on Socrates can be noticed. This flaw is when Socrates did not consider ambition as a driving force that could lead to the artisan to do better than his fellow artisan. It is quite excusable since both Socrates and Thrasymachus considered the artisan in a strict view. The artisan is perfect and is not capable of doing error. In this case, the artisan can no longer be better that his fellow artisan (Retrieved December 9,2007 from http://sesquipadalianmusings.blogspot.com/).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Injustice, as being agreed by Socrates and Thrasymachus, can cause hatred and disorderliness wherever it is found. But Socrates claimed that there is still a form of justice existing in a group of unjust men. There can never be a perfect injustice. In a group of unjust men, the injustice that they possess would cause each one of them to injure one another. But in doing so, they would be less capable. Having this in mind, they would work together. Since unity in a group can only be acquired through justice, justice still exists in this group of unjust men. But not only in a large group can injustice creates hatred, but also to the persons own self. The injustice existing in him would disorganize the cooperation of his body parts, and that it can cause hatred towards one’s own self. And this form of injustice existing in the person is equally fatal as the injustice present at a larger group. The strongest part of Socrates argument is when he linked the soul to the happiness of a person. Unlike Thrasymachus’ view of happiness as something brought about by physical things, Socrates view happenings as something that can be obtained through peaceful interaction between of a person to his society and to his own self, and something that can only be experienced when the soul is at its proper use and excellence. He claimed that injustice is a defect in the soul that deteriorates its excellence. Everything in the world has its own function. The function of one thing can never be done better than any other thing. The ability or characteristic that allow it to do its function is its excellence. Once its excellence has been damaged or deteriorated, it cannot perform its function. Socrates believes that the function of the soul is to command and its excellence is justice. He recognized injustice as a form of defect of the soul. Because of this defect, the soul lost its ability to command. The injustice that the soul possesses would destroy the harmony of the soul and the body. A just man will live happy and free and will be an excellent ruler while the unjust man will live ill and will be an evil ruler. He added that being happy is profitable and so the life of a just man is more profitable than the life of an unjust man. This argument of Socrates refuted Thrasymachus view that injustice is more profitable and unjust the stronger and that justice is truly the sum of all virtues (Cornford, 1945, 1). References Cornford, F. M. (1945). The Republic of Plato. New York: Oxford University Press. Retrieved December 9, 2007 from http://www.questia.com/PM.qst?a=od= 12288563#. Inkling. (October 23, 2007). Socrates vs. Thrasymachus. Retrieved December 9,2007 from http://sesquipadalianmusings.blogspot.com. Jowett,B. (1946). The Republic of Plato. Cleveland: Fine Edition Press. Retrieved December 9, 2007 from Electronic Text Center database.

The Great Ireland Potato Famine Effects Essay -- Essays Papers

The Great Ireland Potato Famine Effects The Great Ireland Potato Famine was a horrible event that had many lasting effects. Some of these effects were starvation, disease, poverty, emigration, and lost traits. These effects plagued mostly western Ireland, but had an overall effect on all of Ireland. Many of the traditional ways of economics and society changed drastically because of the famine. Many people also blamed the British for letting the famine get so bad. These effects will be discussed throughout the paper. Starvation was one of the main effects of the Great Potato Famine, which was â€Å"unlike other subsistence crises† (Crawford, 114). The Irish people were very dependant on potatoes as a source of food. â€Å"The majority of the Irish peasants did not have access to the type of land or amount of land required for wheat (grain) production, and thus the potato became the crucial staple crop† (Braa 200). When the blight struck, the Irish people lost this source of food and had nothing else to turn to. For this reason, the people starved to death. Some people were so hungry that â€Å"they ate dogs and rats, often dogs and rats that had already eaten human corpses† (Leo, 16). The Irish people had no other knowledge of farming other crops because they had become so use to growing potatoes. They also did not have the stomach to eat different foods, like seafood, which resulted in a poor nutrition that led to many more deaths not from starvation, but from diseases. Diseases played a big part in the fatalities of the Irish people. Some of these diseases were â€Å"typhus and relapsing fevers, small pox, tuberculosis, dysentery, marasmus (starvation) and other famine disorders† (Crawford 135). These diseases did not just occu... ...ttle between the Irish and the British. The Irish people were ready to get out of their slavery from the British, and were ready to start a new life. They blamed the British, so they went after them. Soon enough, the Irish would get want they have been long wanting for. Works Cited Abbot, Patrick. Ireland’s Great Famine 1845-1849. Apr. 2000. 16 Jan. 2004 . Braa, Dean M. â€Å"The Great Potato Famine and the Transformation of Irish Peasant Society.† Science & Society 61.2 (1997) : 193-215. Crawford, E. Margaret. Famine: The Irish Experience. Edinburgh: John Donald Publishers LTD, 1989. Daly, Douglas C. â€Å"Famine's ghost.† Natural History 105.1 (1996) : 6 Kinealy, Christine. The Great Irish Famine. New York, NY: Palgrave, 2002. Leo, John. â€Å"Of Famine and Green Beer.† U.S. News & World Report 122.11 (1997) : 16

European History Essay

The way the eastern civilization would live is how people dream of living today. The eastern peoples put others above themselves. The way the western civilization used to live is how we live today: caring about ourselves for the most part. Even though the eastern side of living is how most people wanted to live, there are some positive characteristics of the western side that are worth incorporating. A common problem today is that we don’t think. A trait of eastern culture is the being contemplative. There are countless problems that could be avoided if thought would have gone into the situation. Life is a strategy that is filled with decisions. It is inevitable that mistakes will be made, but there will be less if you think before you act. In life there are always consequences for your actions. What most people don’t realize is that there can be positive consequences. This is something that the western civilization honored; the rewards or the positive consequences of the life they lived. Having the good things in your life isn’t as rewarding as working for the grand prize. Towards the end of your life, what will you have that reflects what you work for? In the eastern civilization, working with less is held high in standards. As the years go by, people always want more and more but is it really necessary? For example, heated seats and electronic windows are nice in our vehicles but we don’t actually need them. The eastern peoples learned to work with what they were given, even if it was less than what they wanted. Technology is taking over the world. With this new interference with human life, the beautiful art of work will soon be forgotten. There are amazing things that humans can do as long as they work for it. The western civilization figured this out and put activity high on the list of standards. Life is short and there may be things that we miss if we don’t work to see what it has in store for us. Both the eastern and western civilization contain characteristics that would benefit the human race. A mixture of the two would be a perfect way to live. Placing others higher in value than yourself is a trait that isn’t common in the world today. Even though, putting others first is something great, you need to think about yourself too. You only have one life and one chance to make it the best. Do what makes you happy and you will see that others will come with you.

The Tides: a Poetry Analysis

During the Romantic Period of literature, William Cullen Bryant created the brilliant poem, â€Å"The Tides. † This specific poem is the story of watching the tides change. Most of Bryant’s works are nature-oriented and take advantage of multiple literary terms. â€Å"The Tides† has a significant meaning, several romantic elements, and uses many literary devices. The general interpretation of â€Å"The Tides† is about what occurs when the tides change. Bryant uses great description in characterizing the violent seas at high tide. Norbert Krapf analyzed this poem and described the water becoming mysterious, not still and pond-like. Krapf 6) The poet gives the water violent characteristics. â€Å"His imagination transforms the scene into an image of limitation and imprisonment† (Krapf 7). The poem begins as a calm, serene ocean. Increasingly throughout the story, waters become more violent marking as the change of the tides from low to high. The meani ng of â€Å"The Tides† can also be very deep. As the change to high tide strikes, the sea relieves its stress and releases. Humans go through the exact same thing by relieving stress. Norbert Krapf also writes that â€Å"The Tides† is powerful and the sea yearns for release. (Krapf 7)William Cullen Bryant wrote â€Å"The Tides† during the Romantic Era. Bryant gave this poem many Romantic qualities. Describing the sea before and during high tide sees the attitude of â€Å"longing for the past† While the sea is becoming violent, there is a sense of the waters wanting to become as serene as they were during low tide. The â€Å"love for the natural landscape† is described throughout the entire duration of the poem. The narrator depicts a violent scene of the tides as they change into a beautiful scene of nature. Bryant depicts the beauty of the sea and his appreciation for the ocean.The â€Å"concern for individual freedom† is also a romantic at titude seen in â€Å"The Tides. † The ocean waters are described as imprisoned and wanting to relieve their stress. When the tides officially change, the sea becomes free and releases all of its stress. Many literary terms and devices are observed while reading â€Å"The Tides. † William Cullen Bryant writes this poem starting with iambic pentameter and changes to iambic tetrameter. This poem is also written in ten quatrains. The rhyme scheme ABAB is present in â€Å"The Tides. † Personification is seen many times in this poem such as in stanza eight.Bryant describes the ocean’s water as a prisoner yearning for release. Run-on lines are used throughout the poem. â€Å"And, with a sullen moan, abashed, they creep/ Back into his inner caves† (Lines 23-24) is an example of a run-on line. â€Å"The Tides convey through impressionistic imagery a desire to escape the pull of cosmic forces. † (Muller 254) Imagery is used heavily in this poem. Willi am Cullen Bryant’s use of imagery creates a vivid picture of the tides changing. The tones of this poem are beauty, strength, violence, and serenity.The tides wish for peace and serenity, and therefore yearn for the low tide to come again. This is the theme of â€Å"The Tides. † William Cullen Bryant’s diction is seen by his very descriptive words, his rhyme scheme, and his love for nature’s beauty. The literary devices and themes, romantic elements, and general meaning of William Cullen Bryant’s poem â€Å"The Tides† characterize this time period’s writing style. Bryant creates a beautiful piece of literature that causes the reader to think about the different â€Å"thoughts† of a wave when the tides are changing.The love of nature is a romantic element that is depicted many times in this poem. This gives the poem a very Romantic feeling. The imagery Bryant uses does a brilliant job of giving the reader a depiction of the tide s at its break. â€Å"The Tides† is a beautiful work by Bryant and a perfect example of a Romantic poem. Works Cited Krapf, Norbert. â€Å"William Cullen Bryant’s Roslyn Poems. † Under an Open Sky, Poets on William Cullen Bryant. New York: The Stone House Press, 1986. Muller, Gilbert H. William Cullen Bryant: Author of America. Albany: State University of New York, 2008.

Audi A6 2012 Marketing Plan Essay Example

Audi A6 2012 Marketing Plan Essay Example Audi A6 2012 Marketing Plan Essay Audi A6 2012 Marketing Plan Essay 1. EXECUTIVE SUMMARY Audi is launching the new A6 in the United States in late 2012. This marketing plan is designed to create awareness and impact around the A6 launch also to increase the market share by selling new cars. With this campaign, Audi will focus on affecting the target audience, driving quality user generated content, leveraging social media platforms and having a high impact launch that will generate buzz around â€Å"Audi Envy† The creative and media strategy is designed to position A6 as the most modern, innovative and luxury product in the marketplace. Media budget part will provide A6 dominance especially in Q3 around product launch. 2. SITUATIONAL ANALYSIS Audi is a manufacturer of exquisite cars: attractive, sophisticated and technically perfect. The history of Audi is one of the most multi-faceted stories ever told in the history of the automobile in general. The Audi emblem with its four rings identifies one of Germany’s oldest-established automobile manufacturers. It symbolizes the union in 1932 of four previously independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. These companies form the roots of what is today AUDI AG. Source: AudiUSA. com web site) Audi was the winner of multiple awards in 2011: New Audi A6 won prestigious Eyes On Design Award at Detroit Auto Show 2011 Audi Q7 was the winner of the Mid-size Premium SUV Comparison Test U. S. Luxury Auto Marketplace: Premium auto brands sold 119,405 vehicles in April 2011 in the United States. Seven luxury automakers held more than 7% market shar e in April. Mercedes-Benz led the way with 16%, down from 17% in March. Audi, BMW, and Cadillac all grew their portions of the premium market. Audi owned 8. 39% of the overall market share in April 2011. Source: Good Car Bad Car Blog, Luxury Auto Market Share in America April 2011, May 5th 2011) [pic] External Factors: After the 2009 2011 economic crisis in the U. S. , economic conditions and the purchasing power of middle and upper class have started to increase again. People are spending money and the luxury market is growing. This provides Audi an opportunity to increase market share in this geography. In China Audi is still the official choice of government. All autos of China government are Audi especially A6 and A4 models. Audi remains strong in the European markets. Customers in luxury segment are searching for new and innovative, stylish and different looking cars. BMW and Mercedes don`t change the style of their cars just make little stylish changes. Audi can take advantage of this by making more evolutionary changes with the new outlook of A6 and future models. Technology changes in cars are updated rapidly and Audi is one of the leader brands in technology. Wheels, diesel options, clean technology, usage of different materials except steel, acceleration, control panels and inside design of cars are having more quality day by day. Audi should continue to innovate and be the leader in new car technology. Customer Analysis: Overall Audi appeals to an affluent car buyer at all demographics based on the model. Current and potential customers of A6 are M35-54 who have income over $150,000 and also women who can influence the buying process. Younger people and women tend to choose models such as Audi TT, A3 or A4. Internal Factors: The Audi advertising is very creative plus they have an excellent service quality after the sales. The missing point for the company is the budget difference on promotion when compared to BMW, the biggest target rival of Audi now. Another missing part is the website of Audi USA. The information, options and design are not as strong as its rival`s websites. For example, Audi doesn`t have membership option. On the other hand BMW created this option for the potential users of future and now. Audi needs more involvement from fans not only on their web site but also their social media platforms such as Facebook and YouTube. Audi’s â€Å"Urban Future Initiative† and â€Å"Award† outlines the vision for 2030’s world, technology and car. With this initiative Audi really positions itself as the leader in the next generation auto space. Vide can be watched at: audi-urban-future-initiative. com/index. php/en/component/artikel/category/konzept and more information can be found at audi-urban-future-initiative. com/index. php/en. [pic] 3. SWOT ANALYSIS Weaknesses Strengths: Strength: Although Audi does have strong competitors in the luxury auto space, they have high brand recognition in the U. S. People perceive Audi as an innovative and high-tech company which is a very strong strength against competition. Strength: Audi automobiles are extremely strong from a design and technology standpoint. The cars are tested in various conditions and environments, and provide luxury and a great driving fun to users. Audi A6 has still big dimensions for midsize. 194 inches long auto is an inch longer than 5 series and 2 inch longer than Mercedes E-Class which is a strong advantage. The extensive use of aluminum has helped to reduce the weight of the car. Now A6 is lighter than 5 series (3,836 pounds, versus 3,880 pounds) and only small difference left with Strength: One of Audi’s strengths is the top quality. Quality as has been documented time and time again by surveys, competitions and analyses. Quality starts with the selection of materials, surfaces and continues with the technology that Audi brings to the table. Strength: Pricing is one of the biggest strengths for Audi. Even though there is a small increase in A6`price in 2012, it will still be cheaper than competitors. Strength: Audi has eye-catchy and creative advertising executions. Audi’s advertising helped Audi to increase market share in the U. S. the last 5 years. Weakness: Audi is leader in China and Europe but 3rd in U. S. There is a big market share difference with BMW and Mercedes. Opportunities Threats: Threat: Audi faces intense competition in the luxury automotive sector. BMW and Mercedes still have very strong brand recognition for customers in the United States, especially for wealthy customers. These two brand names are enough to buy the product for a lot of people. Threat: The observable increase of Mercedes in China, where the Audi is leader, is threating Audi`s market share. While Audi is trying to expand its share in U. S, leadership position in Asia must go on. Opportunity: Luxury market share and investment has started to increase again after the crisis in the United States. Increase in luxury product consumption will give Audi an opportunity to increase market share in the U. S. Opportunity: People are becoming more and more sensitive to environment and green technology. The clean diesel technology of Audi`s models will bring advantage to company in the future. There is a big opportunity for Audi to bring forward the clean and environment friendly technology. Opportunity: From a social media standpoint, none of the competitors are active enough and providing the users to contribute. Audi has an opportunity here to leverage the power of Audi enthusiastic fans to have a strong voice and opinion in the social media space. 4. MARKETING OBJECTIVES o Drive awareness and create impact of Audi A6 launch in the US market in late 2012 o Increase market share by 2% in the US market for Audi A6 5. STRATEGY I. Target Audience Primary target audience for the Audi A6 is males 35-54 with a household income over $150,000. Secondary target audience is women who are also the key influencer in the purchase process of the A6. Based on MRI and Nielsen syndicated research, primary target audience media consumption is analyzed across interest areas, relevant programming and internet media usage. (Detailed charts are provided in the appendix) Affluent M35-54 audience watches TV, uses the Internet and Mobile, iPad and Xbox platforms. M35-54 is less likely to read a newspaper, magazine or listen to radio. Based on syndicated research, media budget allocation is determined with an emphasis on TV as well as emerging media. II. Product [pic][pic] Overall design of Audi A6 is evolutionary. From a design standpoint, the edges have been softened a bit which gives the car a clear, sharp and futuristic look and feel. It is designed to provide a great and luxurious driving experience for city and highway driving. The interior is designed to provide luxury and comfort to the A6 driver. (Source: Edmunds inside Line by Ed Hellwig, Editor, Published Aug 26, 2010) 2012 Audi A6 will consist of a conventional steel chassis that uses numerous aluminum parts to keep the overall weight down. The standard suspension will use traditional steel coil springs, while an optional air suspension will also be available. Audis Drive Select system will also be part of the offerings, so even if you dont opt for the air suspension youll still be able to adjust the steering, throttle and damper settings. (Source: Edmunds inside Line by Ed Hellwig, Editor, Published Aug 26, 2010) Auto Express has gotten their hands on the all-new 2012 Audi A6 and put it up against the BMW 5-series and Mercedes-Benz E-class in this test Auto Express compares the Audi A6 2. 0 TDI to the BMW 520d and Mercedes-Benz E220 CDI. Auto Express concludes that while the BMW 520d is still the best option for driving enthusiasts, its the Audi A6 2. TDI that provides the best overall combination of highway and city driving, fuel efficiency, luxury and performance. The Mercedes-Benz E220 provides a solid option but it cant match the driving dynamics of the BMW or the style and interior luxury of the Audi. (Source: Auto Express News, autospies. com/news/AutoExpress-Showdown-2012-Audi-A6-Defeats-BMW-5-series-and-Mercedes-Benz-E-class-6359 8/) [pic] III. Price: The current Audi A6 is priced between $45,000 to $60,000 based on the accessories and interior selection. 2012 A6 will be priced just a little higher starting at $47,500 to $62,500. There will be buy and lease options at all dealers. There will be a special discount for current BMW and Mercedes owners like 1%-2% to convert them to the new Audi A6. IV. Place/Distribution: Audi A6 will be sold through all Audi dealerships across United States. Test drive opportunities will be available by appointment and walk in. The marketing strategy only focuses on the Audi A6 launch in the United States. V. Advertising/Promotional Strategy: a. Creative Strategy: Audi A6 creative strategy will align with the Audi tagline â€Å"Truth in Engineering† and demonstrate the technology, inspiring design, luxury and pleasure of driving an A6. The creative will help to generate â€Å"Audi Envy† amongst the target audience. TV commercials (15, 30 and 60 seconds), Out of Home (Outdoor) placements, community web site, banners, and online video, mobile and iPad applications/placements will be created as a part of the creative strategy. $2 million budget is allocated to do all production expenses. b. Media Strategy: Pre-launch Strategy: Create buzz around the product with minimal media investment by using the power of social media. Pre-launch media strategy will focus on maximizing user generated content by enabling user generated content. 5 carefully chosen Audi fans (auto and social media enthusiastic drivers) within A6’s target audience will be given the new A6 six months before the product launch. These twenty five drivers will be asked to drive around US, record and post videos on an A6 community page. Drivers will talk about A6 features, technology and why they love their A6. User generated content will als o be heavily used in social media through Audi’s Facebook page and YouTube. Launch Strategy: High impact media plan will surround the target audience on multimedia channels. These channels will be TV, Outdoor and Internet. Relevant and high-profile TV shows, web sites and key out of home placements will be used. Two key product placements, Bourne Legacy and James Bond 23 will generate buzz among the target audience in 2012. Sports content (NFL, Golf, and Tennis) will also be targeted to reach extra customers. c. Geographic Allocation: A national media strategy will primarily be utilized at 80% of budget allocation with 20% focus in richest US cities including New York, Los Angles, Chicago, Philadelphia, Dallas, San Francisco, Atlanta, Boston, Washington DC, Houston, Phoenix and Detroit. . Advertising Budget: $22,000,000 (Production: $2,000,000; Media: $20,000,000) Budget allocation is showed below: [pic] e. Media Weight: The new A6 is expected to come out in late 2012. The promotional activity will start in Q1 2012 with a pre-launch campaign and the majority of the media budget will be invested in Q3 and Q4 2012. The media weight is described below: Q1/Q2 2012: Pre-launch media promotion; Spend Alloca tion: 15% Q3 2012: Launch; Spend Allocation: 55% Q4 2012: Maintenance; Spend Allocation: 30% f. Media Channel Selection: Based on primary and secondary target audience media consumption, here are the selected media channels: Pre-Launch: 1. Social Media: User Generated Content, Facebook, You Tube, Twitter 2. Search: Google, Bing, Yahoo! 3. Online Media: Websites about Auto Launch: 1. Product Placement: A6 product placement will appear in two action movies in 2012. Audi will also sponsor these movies to complete the product placements. Bourne Legacy, August 2012 James Bond 23, November 2012 2. Social Media: Facebook, YouTube, Twitter . Online Media: Auto, Sports, Luxury, Business and Life Style web sites. Minimum lifestyle inventory against the secondary target audience (women, influencers) will be utilized. 4. Search: Google, Bing, Yahoo! 5. Television: Relevant and high reach TV Shows and Sports Programming (NFL, Golf, Tennis, and Car Racing) as outlined in the MRI research pulls. Minimum lifestyle TV inventory for the secondary target audience (women influencers) will be u tilized. 6. Emerging Media: iPhone and iPad applications will be created to demonstrate the modern technology of A6. Mobile media will be used to drive users to the iPhone and iPad applications. In addition, a small part of the media budget will be allocated to Xbox Live to appeal to the M34-45 group who is active on this platform. 7. Outdoor: Selected out of home placements will be used in important cities including New York, Los Angles and Chicago. In flight business class commercials will help to target business executives. 8. Events: Special parties will be held at 2012 Detroit and New York auto shows. 9. Public Relations: PR will be positioned to drive buzz and excitement around the product launch. Print (magazines/newspapers) and direct mail channels are not recommended based on target audience’s reduced consumption habits. g. Sales Strategy: Audi sales teams around the United States will receive hard training about A6 features and technology also will be trained against key competitive products including BMW and Mercedes. During the test drive, sales representatives will communicate t he luxury, prestige and comfort that the new A6 will bring into the potential buyer’s life. 6. ACTION PROGRAM Following activities will be schedule to execute the pre-launch and launch campaigns: Activity 1: Create a community/web site for Audi A6 and refresh content through 2012. Manage the user generated content coming in to the community site Person Responsible: Marketing/IT Departments Budget: $60,000 Completion Date: January 2012 Activity 2: Maintain an ongoing social activation around the new A6 before and after launch. (Facebook, YouTube and Twitter) Person Responsible: Marketing/PR Departments Budget: $250,000 Completion Date: February 2012 Activity 3: Create mobile/iPhone and iPad applications for Audi A6. Person Responsible: Budget: $90,000 Completion Date: April 2012 Activity 4: Develop creative for the 2012 A6 campaign (TV commercials, Outdoor, banners, mobile banners, etc. ) Person Responsible: Marketing Department, Creative Agency Budget: $1,850,000 Completion Date: May 2012 Activity 5: Develop and execute a media plan for the 2012 A6 ad campaign Person Responsible: Marketing Department, Media Agency Budget: $13,750,000 Completion Date: April 2012 Activity 5: Give training all sales representatives about A6 features and differentiators Person Responsible: Sales/HR Departments Budget: $200,000 Completion Date: Activity 6: Work with the movie production companies for product placements in the selected movies Person Responsible: Marketing Department Budget: $4,000,000 Completion Date: November 2011 7. FINANCIAL FORECAST In 2010 financial year 1,092,411 Audi cars have been sold; the mark income has been at 35. 4 billion Euros, with an operational profit of 3. 34 billion euro and profitability of sales at 9. 4%. The cash flow from primary activity has considerably exceeded previous year indicators in 4. 9 million Euros and has made 5. 797 million Euros. The forecast for 2011 is delivery over 1. 2 million cars in general. At the end of the A6 promotion, the market share in the U. S will grow 2% in U. S and 4% in the whole world. The old model of Audi A6 sold 10,016 in 2010 in the United States. With the growth of sales and market share, I predict that the new evolutionary A6 will sell 11,272 units/cars in U. S. The profit will increase from 72 million dollars to 81 million dollars after the successful marketing plan for Audi A6 in the U. S. The income also will develop from 700 million dollars to 826 million dollars. 8. SUMMARY The new Audi A6 design is evolutionary and provides e a great and luxurious driving experience for city and highway driving. The marketing plan around the new A6 is designed to activate social media and generate buzz around the product. Innovative creative strategy and focus in emerging media will position the new A6 as the most modern and luxury car of the year. High impact product launch will dominate television and internet in relevant placements and programming, As a result, increase in A6 awareness and 2% market share in the United States is targeted in 2012.

50 Rhetorical Devices for Rational Writing

50 Rhetorical Devices for Rational Writing 50 Rhetorical Devices for Rational Writing 50 Rhetorical Devices for Rational Writing By Mark Nichol Is rhetorician on your resume? It should be, because I’d be surprised if you haven’t employed one or more of the methods listed below for conveying emphasis to your writing. Rhetoric, the art of persuasive written or spoken discourse, was developed in ancient Greece, and every one of the terms below stems from classical Greek or from Latin, the language of the culture that inherited the Greek oratory legacy. But that should be no obstacle to adding these tried-and-true tools to your argumentative armamentarium, because brief definitions, as well as examples, accompany this exhaustive but by no means complete list: 1. Amplification An expansion of detail to clarify a point: â€Å"We few, we happy few, we band of brothers.† 2. Anacoluthon A sudden break in a sentence’s grammatical structure: â€Å"So, then I pulled up to her house are you still with me here?† 3. Anadiplosis Repetition of words, especially located at the end of one phrase or clause and the beginning of the next: â€Å"I was at a loss for words, words that perhaps would have gotten me into even more trouble.† 4. Anaphora Repetition of one or more words at the head of consecutive phrases, clauses, or sentences: â€Å"I came, I saw, I conquered.† 5. Anastrophe Inversion of word order to mark emphasis: â€Å"Enter the forest primeval.† 6. Antanaclasis Repetition of a word in a sentence in which a different meaning is applied each time: â€Å"If you aren’t fired with enthusiasm, you will be fired, with enthusiasm.† 7. Antanagoge The contradiction of a negative comment with a positive one, as in â€Å"The car wouldn’t start this time, but it least it didn’t catch on fire.† 8. Antimetabole Reversal of repeated words or phrases for effect: â€Å"Ask not what your country can do for you, but what you can do for your country. 9. Antiphrasis Ironic use of a single word: â€Å"It was a cool 100 degrees in the shade.† 10. Antistrophe Repetition of a word or phrase at the close of successive clauses: â€Å"You said he was late true enough. You said he was not prepared true enough. You said he did not defend his statements true enough.† 11. Antithesis Contrast within parallel phrases (not to be confused with the ordinary use of the word to mean â€Å"extreme opposite†): â€Å"Many are called, but few are chosen.† The term can also refer to literary characters who, though not necessarily antagonists, represent opposite personal characteristics or moral views. 12. Apophasis Calling attention to something by dismissing it: â€Å"No one would suggest that those who are homeless elected to live on the streets willingly.† 13. Aporia A statement of hesitation, also known as dubitatio, in which characters express to themselves an actual or feigned doubt or dilemma: â€Å"Should I strike now, or bide my time?† 14. Aposiopesis Abrupt discontinuation of a statement: â€Å"If you say that one more time, I’m gonna † 15. Apostrophe Interruption of thought to directly address a person or a personification: â€Å"So, I ask you, dear reader, what would you have me do?† 16. Asyndeton Absence of conjunctions: â€Å"We cannot dedicate, we cannot consecrate, we cannot hallow this ground.† 17. Auxesis Exaggeration, often with sequential enhancement: â€Å"You found my purse? You are a hero, a prince, a god!† 18. Bdelygmia A rant of abusive language: â€Å"Calling you an idiot would be an insult to stupid people. Are you always this stupid, or are you just making a special effort today?† 19. Bomphiologia Excessive braggadocio: â€Å"I am the very model of a modern major-general. I’ve information vegetable, animal, and mineral.† Also known as verborum bombus. 20. Brachyology An abbreviated expression or telegrammatic statement: â€Å"‘Morning,’ he mumbled as he stumbled out of bed†; â€Å"I have three words for you, buddy: pot, kettle, black.† 21. Cacophony Deliberate use of harsh letter sounds: â€Å"The clash and clang of steel jarred him awake.† 22. Catachresis A hyperbolic metaphor, as in â€Å"Each word was a lightning bolt to his heart.† 23. Chiasmus This is the reversal of grammatical order from one phrase to the next, exemplified in these two well-known quotes about evaluation: â€Å"Judge not, lest ye be judged† and â€Å"A heart is not judged by how much you love, but by how much you are loved by others.† 24. Commoratio Repetition of a point with different wording: â€Å"He’s passed on! This parrot is no more! He has ceased to be! He’s expired and gone to meet his maker!† (etc., ad absurdum) 25. Dehortatio Imperative advice about how not to act: â€Å"Do not look a gift horse in the mouth.† 26. Diacope Repetition of one or more words after the interval of one or more other words: â€Å"People who like this sort of thing will find this the sort of thing they like.† 27. Diatyposis Advice: â€Å"Do unto others as you would have others do unto you.† 28. Distinctio A definition or clarification of a term: â€Å"What we will be seeking . . . will be large, stable communities of like-minded people, which is to say relatives.† 29. Epanelepsis Starting and ending a phrase, clause, or a sentence, or a passage, with the same word or phrase: â€Å"Nothing is worse than doing nothing.† 30. Epistrophe The repetition of a word at the end of each phrase or clause: â€Å"I swear to tell the truth, the whole truth, and nothing but the truth.† 31. Epizeuxis Epizeuxis, epizeuxis, epizeuxis! My favorite new word, also called palilogia, refers to nothing more than the repetition of words: â€Å"To my fifteen-year-old daughter, everything is ‘boring, boring, boring!’† 32. Hendiadys A conjunctive rather than a coordinate phrase: â€Å"I made it nice and hot, just the way you like it.† 33. Hyperbaton Excursion from natural word order in various ways: â€Å"Theirs was a glory unsurpassed†; â€Å"It is a sad story but true.† 34. Hysteron-proteron A reversal of logical order of elements in a phrase: â€Å"Sudden thunder and lightning drove them to shelter.† 35. Litotes This is the strategy of understatement often employed to provide subtle emphasis, frequently for ironic effect or to underline a passionate opinion: â€Å"The assassin was not unacquainted with danger.† 36. Meiosis A dismissive epithet, such as treehugger, or a humorously dismissive understatement (also known as tapinosis), such as the Monty Python and the Holy Grail gem â€Å"It’s just a flesh wound!† 37. Metanoia The qualification of a statement to either diminish or strengthen its tone, as in â€Å"She was disturbed make that appalled by the spectacle.† Traditionally, nay is often a keyword that sets up the shift, but no replaces it in modern usage except in facetious or whimsical writing: â€Å"You are the fairest flower in the garden nay, in the entire meadow.† 38. Paronomasia Punning wordplay, including any of many types, including homophonic or homographic puns, both of which are included in this example: â€Å"You can tune a guitar, but you can’t tuna fish. Unless of course, you play bass.† 39. Pleonasm Redundancy for emphasis: â€Å"We heard it with our own ears.† 40. Polyptoton Repetition of two or more forms of a word; also known as paregmenon: â€Å"You try to forget, and in the forgetting, you are yourself forgotten.† 41. Polysyndeton Insertion of conjunctions before each word in a list: â€Å"My fellow students read and studied and wrote and passed. I laughed and played and talked and failed.† 42. Scesis Onomaton Repetition of an idea using synonymous words or phrases: â€Å"We succeeded, won, and walked away victorious.† 43. Sententia The punctuation of a point with an aphorism such as â€Å"Don’t judge a book by its cover.† 44. Sentential Adverbs These single words or brief phrases emphasize the thought they precede, interrupt, or rarely follow. Examples include however, naturally, no doubt, and of course and, in informal writing, phrases such as â€Å"you see.† 45. Syllepsis Divergent use of a word in two phrases: â€Å"We must all hang together or assuredly we will all hang separately.† 46. Symploce A combination of anaphora and epistrophe: â€Å"To think clearly and rationally should be a major goal for man; but to think clearly and rationally is always the greatest difficulty faced by man.† 47. Synathroesmus A series of adjectives, also known as accumulatio, compiled often in the service of criticism: â€Å"You’re the most arrogant, selfish, self-absorbed, insufferable narcissist I’ve ever met!† 48. Synecdoche Substitution of a part or a substance for a whole, one thing for another, or a specific name used for a generic: â€Å"A hundred head of cattle were scattered throughout the field†; â€Å"A regiment of horse paraded by†; â€Å"The swordsmen unsheathed their steel†; â€Å"Do you have a Kleenex?† 49. Tapinosis Invective: â€Å"Get out of my way, you mouth-breathing cretin.† 50. Tricolon A series of three parallel words, phrases, clauses, or statements: â€Å"Tell me and I forget. Teach me and I remember. Involve me and I learn.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Fly, Flew, (has) FlownFlied?Top 11 Writing Apps for iOS (iPhone and iPad)Adverbs and Hyphens

Application of Nursing Theory Research Paper Example | Topics and Well Written Essays - 1500 words

Application of Nursing Theory - Research Paper Example Although nursing theories are designed to address a range of concrete and specific phenomena, they however are seen to vary in scope as regard to the relative level of substantive specificity of a given theory as well as the degree of concreteness of its propositions and concepts. Grand Nursing Theories which are theories are developed to represent extremely complex and global nursing phenomena. They are developed to provide an overall framework that can effectively be used in the structuring of broad abstract ideas (Lloyd, Hancock & Campbell, 2011, p. 30). The Middle-Range Nursing Theories that are formulated with the aim of addressing more narrowly defined and concrete phenomena as compared to grand nursing theories (Elo, 2013, p. 3) and the Practice Nursing Theories which are narrow in scope and concrete; these theories establish basic nursing care guidelines that can be used to effectively address specific nursing problems (Lloyd, Hancock & Campbell, 2011, pp. 32). It is not possible to choose one level of nursing theories over the others as nursing practice requires the use of multiple theories; these theories cannot by themselves tell nurses exactly what they need to do in the effective solving of clinical situation practice problems. The different levels of theory generally provide different types of utility that can be used in nursing practice and the same burden of expectation cannot be placed on the different levels of nursing theory. In the resolution of nursing practice problems, each level of theory has its own usefulness. Based on the functions of each level of theory, it can be perceived that the usefulness of a given level of nursing theory is really a function of determining exactly which layer of the rather complex nature of nursing one wish to address. In resolving the problem in nursing

Management Restructuring Assignment Example | Topics and Well Written Essays - 500 words

Management Restructuring - Assignment Example The development stages discussed in the case represent restructuring in many areas such as communication and customer management. The basic aim of the restructuring is to increase competence as the overall environment is very agile and firms need to compete at the max level is order to attain their position in the market or industry. The design tactics discussed herein are mostly related to competency based planning for the replacement of the management. The knowledge base is to be kept for future assistance and this is why knowledge management is gaining popularity in the current context. Knowledge is the most precious asset a firm has and it will try to keep it at almost every cost. The core competency driving forces assumed are The case also highlights the importance of feedback that is vital for the expansion/continuity of the business. The technique being focused over here is the dominant 360 feedback technique in which all can evaluate each other. Next discussion is about the communication within the organization. Communication is regarded as an important role player within the system and clear n concrete communication is all that is required for success. The communication process is to be designed in a more attractive fashion, unlike from the same routine based system. The system development is to be focused on the point that the candidates involved should be able to show their extent of interest in follow

WK3_Performance Management Paper Essay Example | Topics and Well Written Essays - 1000 words

WK3_Performance Management Paper - Essay Example At the same time, the role of Human Resource Management (HRM) is perceived to be extremely crucial for attaining the increased performance of an organization (Huselid, Jackson and Schuler 171-188). In order to ascertain comprehensive understanding about the performance management, this paper will critically review the selected article â€Å"Technical and Strategic Human Resource Management Effectiveness as Determinants of Firm Performance†. Furthermore, the article will apply the derived understanding from the article in the context of Ford Motor Company (Huselid, Jackson and Schuler 171-188). SUMMARY OF THE ARTICLE The article is primarily based on the learning relating to the performance management system of different firms in the United States. The article also explains the effective Human Resource Practices that can be utilized for delivering effective performance management practices. It predominately propagates the combination of various strategic HR practices that can p rovide great aid in determining and achievement of the broad objectives of a business. Furthermore, this article highlights the importance and broad functions of technical along with strategic HRM effectiveness. This article critically reveals the relation between effectiveness of HRM and a firm’s performance. ... COMPARISION OF THE COMPONENTS IDENTIFIED WITH FORD MOTOR COMPANY’S PERFORMANCE MANAGEMENT SYSTEM The critical review of the selected article broadly propagated the role of strategic HRM in enhancing the performance of an organization. Additionally, it has been ascertained that the strategic HRM within an organization facilitates in embedding the organizational strategies and policies with HR strategies which ultimately contributes towards increasing the overall performance of the organization. The comparison of the performance management processes as identified in the selected article with Ford Motor Company reveal that there persists certain differences within the Ford Motor Company in their current practice. Essentially, Ford Motor Company believes in maintaining all round transparency regarding the expectations of the company from its employees and further seeks to attain reliable commitment of employees towards the accomplishment of the organizational goals and objectives. On the contrary, the selected article firmly emphasized that the US organizations largely relies upon creating broad strategic HRM practices so as to ensure proper performance management of the employees as well as the organization. Ford Motor Company is also working upon various plans to incorporate new and improved performance management strategies in the future. In contrast the selected article showed that the US organizations primarily believed on statistical analysis and processes as well as on various feedback collection methods on order to measure outcome generated from performance management activities. Nonetheless, it can be argued that the performance management techniques followed by Ford Motor

Physics of Springboard Diving Essay Example for Free

Physics of Springboard Diving Essay What the hurdle does, is first to allow the diver to use the diving board as a slingshot, and second get as much energy as possible out of the slingshot. This is achieved when the diver takes the first leap into the air with his arms raised. When he comes back down on the board, his own mass falling onto the board will apply a certain force. An additional force is added as the arms swing down at the same time with a greater acceleration, applying more force. At the bottom of the diving boards oscillation, all of the now stored potential energy is released. The diver swings his arms upward and begins to release his pressure on the board. The board pushes the diver up and into the air with a huge force. This force now can be used by the diver not only to go up, but to rotate and therefore perform various dives. The Dives and Application To do a front dive a diver pushes his hips upward just slightly as he leaves the board. After he had begun to go up into the air, he throws his arms downward just enough to make is upper torso rotate around his hips. At the peak of the dive, the diver tightens his stomach muscles and pulls his legs up towards the sky, leaving his body in a perfect upside-down position to enter the water head-first. In order to perform a front dive with a somersault, it requires a full flip of the body and therefore it takes a quicker rotation to cover such an angular distance. The diver takes off from the diving board with the same hip motion and arm swing as for a forward dive, but throws the arms further and makes a smaller ball in the air. As is seen in the laws of rotational motion, the divers moment of inertia becomes smaller, but since momentum must be conserved in the system, the angular speed increases to compensate. It is important to note here that the reverse can be applied in order to stop the divers rotation to keep him from doing a belly-flop on the water. To stop his rotation, the diver increases his moment of inertia by straightening his body, conserving momentum again. When a diver goes to jump off of the board backwards, he begins by swinging his arms down with a deep knee bend. Just as in the hurdle, this presses the board down. When the diver lets the diving board recoil, he does two things at the same time: He swings his arms back up and jumps up. The board assists the diver just as in the hurdle and he has the ability to put this new energy to use. To do a back dive, the diver pushes his hips up as he leaves the board. Once airborne, he leans back and pulls his hips upward even more, generating just enough rotation to go into the water headfirst. To do a back dive with a somersault, the diver pulls his hips upward while leaving the board. As the rotation begins, he swings his arms around and grabs his knees to make himself smaller. Again, just as is accomplished with the front dive with a somersault, the moment of inertia is made smaller and the angular speed increases to make enough spin that is needed to complete the somersault. Reverse Dives You would think that there was a similar technique between performing a back dive and a reverse dive, which is true. A forward hurdle is applied before the dive, but when the diver leaves the board, he pushes his hips upward and leans back enough to create a backwards rotation and enter the water head first. Again, just like the back dive with a somersault, the same laws of physics allow for a diver to perform a reverse dive with one-and-a-half somersaults and enter the water headfirst. A smaller moment of inertia leads to a greater angular speed. Inward Dives Although the take-off for an inward dive is like that of a back dive, the techniques used in the air are exactly like those that are used to perform a front dive. Twisting Dives The front dive with one somersault and one twist can appear to be tricky, but it involves the same conservation of momentum as the other dives, only along two axis of rotation. When the diver takes off from the board, he begins his flipping rotation by throwing his upper body down towards his legs. Next, he unfolds while rapidly wrapping his arms about his body. This begins the twisting motion. From here, all the diver has to do is figure out what his orientation in the air is in order to know when to straighten his body to counter the flip and when to unwrap his arms to counter the twist before entering the water.

Human Resource Challenges of the 21st Century Essay examples -- Huma

The traditional administrative role of human resource practices are a thing of the past and new roles for HRM are emerging at an alarming rate in the 21st century. HR is increasing its support for business goals and objectives while at the same time becoming strategic business partners. Challenges for the 21st century include, changing roles, shifting demographics, and globalization. In order for HR to stay current they must adapt and make necessary changes in retraining, alternative work schedules and technological advancements. Then, these successes have to be analyzed and evaluated for effectiveness. HUMAN RESOURCE CHALLENGES With the 21st century in motion human resource management will face some of the old struggles and HR will be forced to face many new challenges. The main objective of HR is to recruit, retain, train, retrain and keep workers satisfied. Indeed, these responsibilities can be challenging in the 21st century, especially with changing roles, a multi-generational workforce, and globalization. Changing Roles. Traditionally, HR has been an administrative position-processing paperwork, benefits, hiring and firing, and compensation. However, recently HRM has moved from a traditional to a strategic role, the emphasis is on catering to the needs of consumers and workers. Before, HR was seen as the enemy and employees believed that HR’s main purpose was to protect management. Now, the position requires HRM to be more people oriented and protect their human capitol, the staff. In addition, human resource management has to be business savvy and think of themselves as strategic partners in the 21st century. Multi-generational workforce. Another major challenge human resources department’s face in the 21s... ... but will continue to transform. Just as HR has changed from 10years ago the same will be true 10 years from now. Works Cited Effron, Marc, Robert Grandossy, and Marshall Goldsmith (eds). "Chapter 3 - The 21st Century Workforce". Human Resources in the 21st Century. John Wiley & Sons, Â © 2003. Books24x7. Web. Apr. 6, 2012. Greengard, Samuel. "Technology Finally Advances HR." Workforce 79.1 (2000): 38. Academic Search Elite. Web. 6 Apr. 2012. Gueutal, Hal G., and Dianna L. Stone (eds). "Chapter 9 - The Next Decade of HR—Trends, Technologies, and Recommendations". The Brave New World of eHR: Human Resources in the Digital Age. Jossey-Bass, Â © 2005. Books24x7. Web. Apr. 6, 2012. Noe, Raymond A., John R. Hollenbeck, Barry Gerhart, and Patrick M. Wright. Human Resource Management: Gaining a Competitive Advantage. 7th ed. Boston: McGraw-Hill Irwin, 2010. Print.

Health coach Essay

Being a health coach for gamescape these past 5 weeks has really helped me reach a better understanding of health and wellness. Having a team with such different backgrounds and very different in their whole aspect of health and wellness was a challenge at times but that is what made me understand health and wellness so much better. Being the team leader and having to make different life decisions for the three other team members helped me see how changing some small things can have a huge impact in your life. I have learned that even someone who is very active and fit like June in gamescape was there is still room for improvement and better health choices to be made. The most important thing that I have learned is that there has to be balance between all six elements in order to reach optimal health. It is really important to understand each element and make it a part of your life because if one is absent in your life then you can not reach true health and wellness. Before gamescape I had no idea about the six elements that make up health and wellness. I knew that all those things were important but I never really knew the role the six elements have in reaching optimal health. Also learning all the ways that I can help prevent chronic disease has been great, learning about all the risk factors made me very scared at first but I also know now that I can help prevent it.

Research Proposal on Database Usability Issues

There are different types of database usability issues; you could talk about the problems that occur when a user views a database system . i. e. the user will see different from what the database contains. But with â€Å"the advance in design of highly interactive computer systems continues at an ever-increasing pace, with new developments in hardware and software being announced more frequently than ever before. † (Lawson, J. Yull, S. Anderson, H. Knott, G. & Waites, N. 2005, pg 258) So with the increasing interactive computer systems, within this research proposal I am going to talk about the problems that a user may come across in the form of virtual reality VR, graphical user interface GUI and human computer interaction / interface HCI. The aim of this unit is to provide an understanding of the importance of VR, GUI and HCI in the development of user friendly computer software and to inform the reader about the components that may be involved in these features. The Objectives that I want to achieve is to define what is meant by the terms VR, GUI and HCI. I also want to show what applications use Virtual reality, Human Computer Interaction and Graphical User Interface. The motivation I had to pick the topic of database usability issues was that I have learned about it in the past and I felt confident that it is an area that I enjoyed. It is better to write about something that you enjoy, so then the reader can feel the confidence in the review. It was also a topic I wanted to look further into especially the HCI factor. Within this initial literature review I have looked at a number of books and websites that I feel would help me in findings definitions for all usability features. I also looked at what applications use Virtual Reality, Human Computer Interaction and Graphical User Interface. According to (http://searchcio-midmarket. techtarget. com/sDefinition/0,,sid183_gci213303,00. html# ) â€Å"Virtual reality is an artificial environment that is created with software and presented to the user in such a way that the user suspends belief and accepts it as a real environment. This means that the user will have a feeling of being able to enter a virtual world. Most of the current virtual reality environments are displayed either on a computer screen, and some simulations even include additional sensory information, such as sound through speakers or headphone. All the features make a pretend virtual reality world seem real. â€Å"The uses for virtual reality are infinite. It can be used for air tra ffic control, medicine, entertainment, office work and industrial design. However, along with the good comes the bad. Virtual Reality could also be used for destructive purposes, such as war and crime. † (http://library. thinkquest. org/26890/virtualrealityt. htm) So with having the brilliant feature of being submersed into an alternative world, there can also be downsides as well. For example I would say that gaming would be one of the most popular virtual realities, and in the news you also here about how games are taking over children’s life’s, and it is contributed to make kids obese. This is true, but if used in the correct manner a VR can cause feeling of excitement. GUI or Graphical User Interface would possibly be the graphics that may be used to help create a virtual world. Galitz, W. (2007) also made a good point in saying that â€Å"GUIs are looked at in terms of their components, characteristics, and advantages over the older text-based systems. † (Galitz, W. 2007) A brilliant quote I feel was found on (http://searchwindevelopment. techtarget. com/sDefinition/0,,sid8_gci213989,00. tml). â€Å"A GUI is a graphical (rather than purely textual) user interface to a computer. As you read this, you are looking at the GUI†. I love this quote because it’s true, I know that there are no images or graphics on this document, but if you were to open this document on a web browser this would be the graphical user interface you would see. I personally feel that graphics play a major role within a program whether it is a website, database or presenta tion. I feel as if people recognise images before text. For example if we look at YouTube, people automatically recognise videos before even reading its title or description. On a website your eye is drawn to an image. So by having a program that incorporates high quality images, and maybe even videos, you will be catching the audience’s attention. HCI or Human Computer Interaction is a process that evaluates the interaction between the user and a program. For example does the user take advantage of features a program may have, do they use headphones when using a program. Everything that is used to create a VR (virtual reality) or create GUI (graphical user interface) is put into play at HCI. According to (Dix, A. Finlay, J. Abowd, G. & Beale, R. 2004) Human computer interaction â€Å"is the study of how people interact with computers and to what extent computers are or are not developed for successful interaction with human beings. † So HCI takes into account both sides of the computers users. It looks at things like the computer graphics, operating system, and programming language and on the human side according to (Cairns, P. Cox, A. 2008) â€Å"communication theory, graphic and industrial design disciplines, linguistics, social science, cognitive psychology, and human performance are relevant. † So for a program to incorporate good HCI, it could contain features such as movable interfaces with pull-down menus, dialog books, check boxes, scroll bars etc. By incorporating features like these to a program the user will feel they have mo re of a input on what they are doing, this mainly created by the fact that the user will get the feeling that they are controlling what they do. But according to (Preece, J. Rogers, Y. Sharp, H. Benyon, D. Holland, S. & Carey, T. 1994) â€Å"A decade ago, when our understanding of HCI was more limited, many systems developers might have felt that good intentions were the major requirement for producing an effective HCI design. † However with the amount of changes that computers have gone through in the past decade, HCI is now better than it ever was. HCI nowadays is about giving a user the freedom to interact fully with a program whether it be a website, a game or a database etc. With the rapid increase in new technologies and computers now smaller than ever, with more applications available and more advanced virtual reality experiences; we can only wonder what else can the future hold. We have already switched to digital photographs, mobile phones with GPRS, something that 20 years ago would have been laughed at. In fact GUI has taken a major leap into high definition. HCI has improved with the aspect of touch screens and wireless keyboards etc, and Virtual Reality has even branched out into the ergonomics sector. It has produced a chair that will receive audio and vibrations from a program on a computer or TV. For example if you get shot at in a game, you will feel as if the bullet is just passing you ear and the vibrations captivate you so you feel like you in the actual game. But there is still some questions that need answered like: 1. Why hasn’t the changes in HCI and GUI have an effect on things like teletext? 2. I would also like to research into a device that has become available in the last year and find out why it hasn’t been available before. 3. I want to find out how far Virtual Reality can stretch. 4. I would also like to know if VR, HCI, GUI has had a major impact on the obese children of Brittan. 5. What elderly people think about the change in technology today? 6. Finally I would love to know how childhoods have changed over the years with more and more computer devices available. I would use the internet mainly to gather my findings, but I would also look towards books and journals. I would use search engines to help me answer question one, and two. By doing this I could visit different sites that might give me answers. I would probably use on-line forums for question three and four, to get a prospective on other people opinions. But for question four I would also use news websites to find statistics if any. For question five I would maybe visit an elderly / retirement home, or send out questionnaires hoping to find information that will help me answer my questions, I would also use questionnaires for question six but a little less complex maybe. As well as the questionnaires for question six I would probably go to a school and ask the kids myself, to get a real response. To obtain answers from my research I would plan question six before school ends for summer, I would ask the kids what they plan to do for the summer, and when they return in September I would ask the same kids what they actually did with the summer. I would use the same concept for question four, I would ask for permission to maybe take note of different kids weight and height before they left for summer, and after they return from there break I would weigh and measure the same kids to work out if the summer has been an active one. Everything else I feel has no major rush but maybe for question three I would take note of the highest quality Virtual Reality system there is available now and in six months I would check if it has been improved any. REFERNCES Cairns, P. Cox, A. (2008) Research Methods for Human-Computer Interaction Dix, A. Finlay, J. Abowd, G. Beale, R. (2004) Human-Computer Interaction Galitz, W. (2007) The essential guide to user interface design Lawson, J. Yull, S. Anderson, H. Knott, G. & Waites, N. (2005) BTEC National Study Guide: IT Practitioners Preece, J. Rogers, Y. Sharp, H. Benvon, D. Holland, S. Carey, T. (1994) Human Computer Interaction Tech Target (2008) Virtual Reality [on-line]: http://searchcio-midmarket. techtarget. com/sDefinition/0,,sid183_gci213303,00. html# [Accessed: 22/04/09] Tech Target (2006) GUI [on-line]. (http://searchwindevelopment. techtarget. com/sDefinition/0,,sid8_gci213989,00. html). [Accessed: 26/04/09] Think Quest: Virtual Reality [on-line]. http://library. thinkquest. org/26890/virtualrealityt. htm [Accessed: 22/04/09]