Density Lab Report Essay Example

Thickness Lab Report Paper Thickness is characterized by its mass per unit volume, and is frequently written in scientific terms as; Mass is normally given in grams, g, and volume is given in cubic centimeters, g/com, or, grams per millimeter, g/ml_ Density isn't a property that relies on the measure of substance present. For instance, one gram of lead and one ton of lead have a similar thickness. Thickness likewise relies upon temperature. For example chilly water is denser than warm water; ice is less thick than both. The technique utilized for deciding the thickness Of a substance relies upon the nature f the substance. In this lab the densities of obscure sporadically molded solids and fluids was resolved. Exactness and accuracy of the outcomes will be evaluated, and consideration Will be paid to the right utilization of the huge figures. The examination approach that will be utilized will tell the mass and volume of the metal and fluid controlled by estimating these two amounts with a graduated chamber and Beirut. System: a) The thickness of metals First acquired an amount to obscure metal. Recording the obscure number, I utilized just one kind of metal for this piece of the analysis. The obscure metal that was told to utilize was a piece, along these lines, utilized a Some graduated chamber, When utilizing the Scam chamber, I filled it with water to roughly the ml mark. At that point recorded the specific volume of water that was included. Set the chamber and water on the equalization and recorded the mass to each 0. Slack. Added the metal to the graduated chamber until the water level expanded by roughly 2_Mom_ Being certain to tap the sides of the chamber to discharge any air bubbles. I at that point recorded the volume of the water in addition to greenish blue to the closest 0. ml Then recorded the complete mass of the chamber, water and metal. Added more bits of metal to the chamber until the water level had expanded by 2. Mi. At that point recorded the specific volume Of water in addition to metal and all out mass of chamber, water and metal. Rehashed the system twice more. Being mindful so as not to go over the Mimi mark. Furthermore, recording the informat ion each time. Counts: decided the all out volume of metal in the chamber by taking away the volume of water from the volume of water in addition to metal. We will compose a custom paper test on Density Lab Report explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Density Lab Report explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Density Lab Report explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer At that point found the relating ass of metal by taking away the mass of the chamber and water from the mass of the chamber, water and metal, I plotted out the diagram indicating the all out mass of metal on they-pivot, and the volume on the x-hub. I found the incline of the line by taking two arbitrary focuses from the diagram, playing out the slant equation and finding the thickness. From the table gave, I recognized the obscure metal to be silver, b). Deciding the thickness off water/ethanol blend. Acquired an obscure arrangement from the teacher. At that point recorded the quantity of the arrangement. At that point washed a burette with a tad bit of the ethanol arrangement, and filled the burette with that equivalent arrangement. Peruse the burette level to the closest 0. Ml. At that point gauged a vacant Mimi Erlenmeyer cup. Turned the handle Of the burette and put around 23. Ml of arrangement into the cup. I read the burette once more, to O_Osmosis and recorded. Next gauged the jar and its substance, by setting the cup on the parity and recording the temperature Of the arrangement. I at that point decided the thickness Of the arrangement by taking the mass of arrangement and partitioning by the volume of arrangement. Rehashing the strategy twice all the more utilizing a spotless flagon and a similar equalization each time. Computations: For every one of the three preliminaries determined the thickness of the arrangement and decided the mean, normal deviation from the mean, percent exactness and the range. At that point drew an alignment bend from the information given on page 17 of my Laboratory Manual, Discussion: Based on the estimation of my thickness, and dependent on the writing esteems given on page 16 of my Laboratory Manual, the obscure metal is silver. The thickness I had acquired jog the slant of the chart was 9. Egg/ml. En contrasted my thickness with the diagram given, searching for a comparative thickness, The thickness of my obscure metal was not precise with a specific metal given in the graph, however remembered that the thickness of silver can shift depending of the state it is in, Error Analysis: The potential wellsprings of blunder in finding the thickness of the obscure metal and fluid would need to be my consistency all through the examination had approximated with my uncovered eye and was not reliably careful. Hence, there was a mistake in perusing the volume uprooted from the graduated chamber and the Beirut.

Purchasing Power Parity

Buying Power Parity Ever asked why the estimation of 1 American dollar is not quite the same as 1 Euro? The monetary hypothesis ofâ purchasing power equality (PPP) will assist you with understanding why various monetary forms have distinctive buying forces and how trade rates are set.â What Purchasing Power Parity Is The Dictionary of Economicsâ defines buying power parity (PPP) as a hypothesis which expresses that the conversion scale between one cash and another is in balance when their household buying powers at that pace of trade are proportional. Case of 1 for 1 Exchange Rate How does expansion in 2 nations influence the trade rates between the 2â countries? Utilizing this meaning of buying power equality, we can show the connection among expansion and trade rates. To outline the connection, lets envision 2 anecdotal nations: Mikeland and Coffeeville. Assume that on January first, 2004, the costs for each great in every nation is indistinguishable. Therefore, a football that costs 20 Mikeland Dollars in Mikeland costs 20 Coffeeville Pesos in Coffeeville. On the off chance that purchasingâ power equality holds, at that point 1 Mikeland Dollar must be worth 1 Coffeeville Peso. Something else, there is the opportunity of making a hazard free benefit by purchasing footballs in a single market and selling in the other. So here PPP requires a 1 for 1 conversion scale. Case of Different Exchange Rates Presently lets assume Coffeyville has a half swelling rate while Mikeland has no expansion at all. On the off chance that the expansion in Coffeeville impacts each great similarly, at that point the cost of footballs in Coffeeville will be 30 Coffeeville Pesos on January 1, 2005. Since there is zero swelling in Mikeland, the cost of footballs will at present be 20 Mikeland Dollars on Jan 1, 2005. In the event that buying influence equality holds and one can't bring in cash from purchasing footballs in a single nation and selling them in the other, at that point 30 Coffeeville Pesos should now be worth 20 Mikeland Dollars. On the off chance that 30 Pesos 20 Dollars, at that point 1.5 Pesos must rise to 1 Dollar. In this way the Peso-to-Dollar conversion scale is 1.5, implying that it costs 1.5 Coffeeville Pesos to buy 1 Mikeland Dollar on remote trade markets. Paces of Inflation and Currency Value In the event that 2 nations have various paces of swelling, at that point the general costs of products in the 2 nations, for example, footballs, will change. The overall cost of products is connected to the swapping scale through the hypothesis of purchasingâ power equality. As illustrated, PPP discloses to us that in the event that a nation has a generally high swelling rate, at that point the estimation of its money should decrease.

5 Persistent Myths About Social Anxiety Disorder

5 Persistent Myths About Social Anxiety Disorder Social anxiety is a common psychological problem, but it is not well understood by the general public and even by some professionals. People who experience social anxiety feel as though they are being judged and evaluated when they are in social and performance situations. Although they know that the anxiety and fear that they feel is unwarranted, controlling or preventing the anxiety seems impossible. If you always experience social anxiety when you are around other people, it can become very difficult to ever relax and be yourself around others. When it feels like everyone is judging you, it sometimes seems easier just to avoid social situations altogether. Often people who experience severe social anxiety believe that they are the only people in the world with the problem, and they do not tell anyone. If you believe that you may have social anxiety, this article will help you to understand some of the myths about this type of fear and make a decision about getting help for your problem. Myth #1: Social Anxiety Isnt That Common Fact: Social anxiety is experienced by most people at some point in their lives. Whether it was during a speech that they gave in high school, or when going for their first job interview, everyone gets butterflies once in a while. Between 2% and 13% of the population is thought to have social anxiety to the point that it would be considered social anxiety disorder (SAD). Myth #2: Social Anxiety Only Refers to Public Speaking Fears Fact: Social anxiety refers to anxiety and fear in many different social and performance situations. These may include formal events, such as public speaking and performing; informal speaking and interaction, such as meeting strangers or going to a party; difficult situations, such as expressing disagreement; and everyday events, such as eating in front of others. The common thread among each of these triggers is that there is the potential of being evaluated. Tips for Managing Public Speaking Anxiety Myth #3: Social Anxiety Just Means That You Feel Nervous Fact: Social anxiety brings with it a collection of symptoms, only one of which is a feeling of nervousness. If you suffer from social anxiety you will experience cognitive (thinking) problems, somatic (physical) problems, behavioral problems, and effective (emotional) problems. For example, when meeting a stranger for the first time you might think to yourself: She must be able to tell that Im a poor conversationalist. Your hands might start to shake, you may feel like escaping the situation, and even feel hopeless about ever doing well socially. Myth #4: Social Anxiety and Shyness Are the Same Things Fact: Although social anxiety and shyness are very similar, they are not the same thing. Social anxiety involves feelings of fear about social or performance situations, but it does not always involve the avoidance of, or withdrawal from, these situations. Some people may appear to be very outgoing,  but on the inside, they are terribly anxious and simply very good at hiding their feelings. In contrast, those who are shy tend to withdraw from or avoid social contact because of feelings of social anxiety. People who are shy always experience social anxiety, but those with social anxiety may not always act shy. Myth #5: Social Anxiety Is a Problem That You Just Have to Learn to Live With Fact: Some people experience such terrible social anxiety on a daily basis that they cant work or even leave the house. Others function well in general but have a specific fear that gets in the way of achieving goals, such as a fear of public speaking. Neither situation is hopeless or something that has to be lived with. With effective treatment such as medication or cognitive-behavioral therapy, everyone has the potential to live life without social fears. Activities to Help You Manage Social Anxiety

Racism And Sexism A Government Or Private Program

One of the largest injustices in the world is racism, and sexism, and America is no exception. There has been centuries of slavery, and decades of segregation, oppression, and unfair treatment. However, as time passed, and people worked tirelessly to bring to light the injustices in our society, and government, these practices became less and less acceptable. The government ended up removing laws and creating new ones with the goal of giving both minorities and women equal opportunities, which is exactly what those people were fighting for. The problem was just because the law says you can’t discriminate based on race, that didn’t change people’s long held perceptions and stereotypes, so something needed to change. So the government instituted Affirmative Action with the goal of tilting the scales toward the favor of minorities and women, to correct the tilt that racism and sexism created. According to Crash Course on Youtube, and PBS Studios, the definitio n of Affirmative action is â€Å"A government or private program designed to redress historic injustices against a specific group by making special efforts to provide members of these groups with access to educational and employment opportunities (CrashCourse, 2015).† Affirmative action was absolutely necessary when it was implemented, and for a long time after that. Everyone naturally has stereotypes of different people, and we also want to help out people we know, or we feel are like us. So when segregation wasShow MoreRelatedThe Inequality Between Upper Class And Lower Class967 Words   |  4 Pagesachieved in even in the most basic facets of our lives. There is no such thing as equality in the socioeconomic balance of today whether in terms of economic opportunity, or due to favoritism in the social elite, or at the very basis because of racism and sexism. 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Someone Was Movin Into Mrs. Dirk s Old House - 1732 Words

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Colonial Colonies The Atlantic Coast - 1666 Words

The English Colonies alongside the Atlantic Coast in the 1600’s- 1700’s began with the failed attempt to establish the Roanoke Colony in Virginia, which was later, suppressed by the Virgina Company, who established the colony of Jamestown in Chesapeake Bay. The Virginia Company was a joint stock company that primarily used the stock they obtained from King James to raise money to create Jamestown. Following this success of establishment was a series of devastation as food sources were scare, conflicts with natives raised, and starvation characterized the lives of the early settlers, but once the government was strengthend and once other colonies erupted in the New England Colonies, the Middle Colonies and the Southern Colonies, the†¦show more content†¦Ã¢â‚¬Å"The New England colonies were the coldest of all the settlements, and they have a basic geography of hills, mountains, rivers and poor soil, which made farming unsuitable . Even though farming was unsuitab le in this environment, the colonists found ways to grow pumpkins, corn, beans, squash, and rye and even found ways to import/export goods with other colonies (). As they built a trading network through importing/ exporting goods, the New England Colony became focused on manufacturing, industries such as ship building and lumbering and resources, such as, timber, furs, fish, and whales (). Since most people lived in towns, the colony had innumerable amount of businesses. Furthermore, the New England Colonies characterized prominent events of the American Revolution: the Battle of Concord, the Battle of Bunker Hill, and The Capture of Fort Ticonderoga. Puritan Semitist, who were the first English emmigrants of the area, founded the Massachusetts Bay Colony. Massachusetts prospered with the help of the Puritan Semitist because through the help of local natives they learned to fish and farm, which provided ample amounts of food. Massachusetts’s major cities were Boston, Quincy, Plymouth, Salem, Lexington, and Concord. It became a state on February 6th 1788. As these major cities rose in popularity and as the settlers found more opportunities, so did the number of colonies. Colonists went on to find Connecticut, Rhode Island,

Performance Driven Marketing-Free-Samples for Students-Myassignment

Question: Critically evaluate the proposition that Digital Marketing has replaced traditional Marketing in Strategy Management. Answer: Introduction With the advancement of technology, contemporary business organizations are more inclined towards adopting digital marketing tools towards promoting their products and services. Traditional marketing tools are mostly related to make customers aware regarding the products and service (Tiago and Verssimo 2014). Digital marketing tools have gone far beyond just customer awareness and focus more on customer interaction for gaining increasing customer insights (Lamberton and Stephen 2016). Therefore, digital marketing tools are more effective in providing customized value to the customers than those of traditional marketing tools. This study will critically evaluate the proposition that digital marketing has replaced traditional marketing in strategy management. The study will evaluate this proposition from various aspects of strategy development in organizations. Moreover, the study will also provide some examples for demonstrating the effectiveness of digital marketing tools over the tr aditional marketing tools. Discussion With the advancement in the technology, digital marketing and social media have significant influence on the life of people. Digitalization and social media are at every sphere of peoples life. With the popularity of digitalization, digital marketing has gradually replaced traditional marketing in terms of strategy development in an organization (Taiminen and Karjaluoto 2015). Marketing and strategy development in todays contemporary organizations are not easy job. It needs huge market research, information about changing customer needs, promotion of products and services with shortest period, fostering unique product information through unique channels and lots more. Any strategy formulation needs enough interaction with the customers for identifying their core needs. According to Stone and Woodcock (2014), in traditional marketing, there was very little interaction between the medium used and the customers. Moreover, the intension of traditional marketing was just to provide information to the customers regarding the existence of the brand. However, it was quite difficult for the organization towards understanding the perspectives of the customers regarding the brands. On the other hand, Karjaluoto, Mustonen and Ulkuniemi (2015) digital marketing is extremely beneficial for increased interaction with the customers and understanding the insights of the customers. Apart from just making the customers aware about the products and service, digital marketing can also help the organization towards getting the feedback of the customers regarding the product experience. In this way, digital marketing has actually increased the customer value, as it provide scope to the customers in sharing their experience with the customers. Franco et al. (2014) pointed out that unlike the traditional marketing, in digital marketing, the customers can also share their suggestion over the product improvement. In this way, contemporary organizations can better modify their products and service offerings as per customized needs. It facilitates the organizations towards gaining competitive edge over the rival organizations through formulating customized product strategy. While considering the example of Four Star Pizza, it can be seen that the organization uses digital media marketing for gaining deep insights about the customers regarding their foods. Based on the feedback of the customers, the organization constantly modifies their foods as per customized and preferred tastes of the customers. Such unique customer value facilitates the organization towards gaining competitive advantage over its rivals (Tome and Snoj 2014). Therefore, recently, this organization is much more concentrated on their digital marketing effusiven ess rather than focusing on traditional marketing. Therefore, digital marketing has gradually replaced traditional marketing in regards to strategy development. From the global study, it can be seen more than half of the world use digital media tools for accessing information. In such situation, digital media is the best tool for marketing the products and services with increased exposure of brands to the customers. People all around the world are quite busy in their work life. Wedel and Kannan (2016) stated that people in todays world do not have much time to watch or listen to product or service advertisement over radio, television or any print media. Therefore, traditional marketing is less effective in effective brand exposure to todays customers. However, Vsquez and Escamilla (2014) opined that people are always engaged with digital media either for the purpose of their work or anything else. Moreover, with high level of digitalization, todays customers are more inclined to search for product and service information through digital media tools like social media, emails, websites, video hosting, mobile SMS and others. Moreover, digital m arketing also direct the customers directly to the company websites, where they can access detailed information regarding the products and services. In this way, contemporary organizations can also access the customer visit rate of the websites and understand the popularity of the brand for strategy formulation. Unlike the traditional marketing, in digital marketing, organizations can see their business or product status in real time. According to Jrvinen and Karjaluoto (2015), digital marketing allows the contemporary organizations to oversee the factors, which is not working properly and need quick improvement for better business result. Moreover, modern business organizations can measure the popularity of their brand through measuring the traffic of their websites. As per Levy and Gvili (2015), contemporary organizations can easily measure the traffic of their websites using Google Analytics for measuring specific goals of the websites, blogs and other packaged e-mail marketing solution. The organization can also measure the amount the people opening, reading and converting from the e-mails. Strm, Vendel and Bredican (2014) stated that digital marketing is the best tool for simply measuring the success of the business and making any improvement over the strategy for gaining sustained competitive advantage. In this way, after measuring the brand popularity over the digital media, the organizations can quickly adopt improvement strategy for modifying their brand features for providing unique customer value. In this way, digital marketing has gradually replaced traditional marketing for making more customized business strategies. While considering example of Butlers Chocolates Company in Ireland, the organization uses digital media for getting more interaction with the customers. Moreover, with the help of digital media marketing tools, the organization simply measures the popularity of the chocolate products and makes immediate modification after getting any significant suggestions from the customers (Taneja and Toombs 2014). Such customer concerns through digital media to ols have built the foundation of the business success of this organization. Traditional marketing tools were limited within their era. According to Rani and Rani (2017), in traditional marketing tools, customers were nowhere provided with the scope to refer their preferred brand to mass of their friends and close circles. Therefore, promotional strategies were limited mostly to the individual level of the individual customers. However, Killian and McManus (2015) opined that digital marketing tools always facilitate the contemporary organizations in making their brand promotional messages viral. Moreover, the social media tools like Facebook, Twitter, Youtube and others provide options to the customers towards sharing the information of their preferred products and services to their closed friends. In this way, unlike the traditional marketing tools, digital marketing tools go beyond the individual levels of the customers and make the brand promotional message viral (Stone et al. 2016). In this way, contemporary business organization can perfect manage their promotional strategies through digital marketing tools by replacing the traditional marketing tools. With the globalized nature of businesses, it is almost impossible for the organizations and its marketers to walk around world personally and collect insights about the customers. Furthermore, Abashidze (2017) pointed out that traditional print media marketing and radio, television and billboard advertising was quite ineffective to communicate important information about the products and services to the global customers in real time. In such situation, digital marketing tools are quite effective to reach information product and service information to the customers in real time. Bianchi and Andrews (2015) opined that organization can communicate their important information to the global customers with a fraction of time. Such real time communication of the information to the customers actually enhances the value of the information. On the other hand, Ahuja (2015) opined that traditional marketing tools could not guarantee communication of important information to the customers in real time due to breakthrough in communication channels. However, digital media tools are less influenced any through in communication channels. Therefore, such marketing tools are quite effective in providing real time product and service information to the customers, which manages the right value of the promotional messages. Cost is an important factor to be considered, which has replaced traditional marketing tools with the usage of digital marketing tools. According to Ribn, Monroy and Ortega (2017), traditional marketing tools were quite expensive and the design of traditional marketing media used to increase the overall organizational cost for managing the promotional strategies. Moreover, the advertising channels like television, radio, Yellow Pages, magazines require enough investment from the part of organizations for regularly updating and designing the promotional contents. On the other hand, Kleppinger and Cain (2015) opined that digital marketing tools sometimes needs little investment for updating the digital media pages. However, such investment cost is quite less than those of traditional marketing tools. Moreover, the organization can easily create an e-mail account, social media account, You-Tube pages within fraction of time and without spending much amount of money. In this extent, trad itional marketing methods like television advertisement, radio advertisement, billboards and other is quite expensive and needs huge investment for its perfect design and development. Gottlieb and Bianchi (2017) stated that Contemporary business organizations can develop online marketing strategies with very little cost than traditional marketing strategies. Therefore, digital marketing tools can effectively develop promotional tools for communicating product and service information with much lesser cost than those of traditional marketing tools. Hence, digital marketing tools have gradually replaced the traditional marketing tools in developing and managing promotional strategies. While considering the example of Aer Lingus, the organization has recently given major focus on the digital marketing tools for reducing their overall promotional cost. Moreover, the organization is quite successful in reducing the cost of overall promotional strategies. Furthermore, the organization is now more capable of reaching worldwide customers with lesser time, which enhances the value of the information in real time frame (Earley and Maislin 2016). Furthermore, the cost effecti veness of digital media is also insisting the organization towards replacing the traditional marketing tools with digital marketing tools for its strategy management. Most of the contemporary organizations are ramping up their brand and business on digital marketing campaign, using different channels. Hence, digital marketing tools are quite effective in knowing and understanding the core unique value of the competitor organization. According to Opreana and Vinerean (2015), digital marketing tools are quite effective in identifying and recognizing the core and unique value of the competitor organizations. In such situation, traditional marketing tools are less effective in recognizing the unique attributes of the competitors with limited brand exposure. Killian and McManus (2015) pointed out that with increased brand exposure, digital marketing tools facilitate the organizations to have a look on their competitors strategies and plan accordingly for gaining competitive advantage over their competitors. In this way, digital marketing tools are quite helpful over the traditional marketing tools in gaining competitors information and formulating comp etitive strategies towards beating the competitors. Furthermore, Karjaluoto, Mustonen and Ulkuniemi (2015) opined that real time results from the digital marketing tools facilitate the contemporary organizations in better understanding the competitive scenario in the market. Therefore, the organizations can easily track any limitations in their strategies and improve those strategies towards beating the competitive pressure generated from the competitors. Having a dominant and optimized online presence on digital media through smartphoneand tablets, contemporary organizations can easily influence the buying behavior of the customers. According to Franco et al. (2014), almost 82% of the mobile searchers around the world check on the in-store purchase using their phones. Furthermore, almost 65% of people look for most valuable and accurate information to their queries through the usage of digital media. 33% of mobile users ultimately purchase products and services from different brands than they have in mind because of the information listed. Therefore, it can be said that digital media is quite effective in managing the strategies of customer attraction. On the other hand, Tome and Snoj (2014) stated that traditional marketing tools are ineffective to provide detailed information to the customers. Therefore, such marketing tools are not much effective towards influencing the purchasing behavior of the customers. The limited information provided through the traditional marketing are less influential on customer attraction strategies. Digital marketing tools directly direct the customers towards the main websites of the customers, where they can access detailed information regarding the products and services. Such detailed information provides clear and accurate ideas of products and services to the customers, which lead them towards taking purchasing decisions. In this way, digital marketing tools are quite effective than traditional marketing tools for managing the promotional strategies and attracting customers. Strong digital marketing strategies allow diverse business organizations towards competing with each other on similar line of the sizes. A well structured and reputed website design, which entitles smooth journey for the customers, can be unparallel in promoting the products and services. According to Lamberton and Stephen (2016), traditional marketing tools can be high expensive for the small scale businesses towards promoting their products and services. On the other hand, Vsquez and Escamilla (2014) opined that designing an attractive website can be less expensive for the small scale customers than those of traditional marketing strategies. Moreover, small scale organizations can use same digital media tools and techniques towards competing with the big companies in the same market. Moreover, well designed and developed websites facilitate organizations towards attracting the customers in visiting the products and services. Furthermore, Wedel and Kannan (2016) stated that websites having easy interface assist the organizations in selecting their products and services effectively and order for those products and services. Therefore, unlike the traditional marketing tools, digital marketing tools like attractive websites help even the small scale organization towards beating the large scale organizations. In this way, digital marketing assists in better maintain the competitive strategies. With such advantage of digital marketing, it has gradually replaced the traditional marketing tools. While considering the evidence from GoCar Company in Ireland, it can be found that the organization has attractively designed its websites for easy interaction with the customers. Such attractively designed websites of the organization provides detailed car service information to the customers to the customers. Such precisely constructed websites and detailed information encourage the customers toward taking purchasing d ecisions (Taiminen and Karjaluoto 2015). Therefore, the organization can effectively maintain its competitive strategies over the competitors for gaining competitive advantage. Tradition marketing tools are limited in direct interaction with the customers. Moreover, traditional marketing is only concerned with making the customers aware of the existence of the brands. As per Wedel and Kannan (2016), traditional marketing tools are restricted in gaining inner perspectives of customers with lack of direct interaction with customers. Therefore, organizations are incapable of knowing the information about the brand preferences. Moreover, in traditional marketing, customers are mostly avoided and their concerns are not given much priority. In this way, ignorance of customer concerns actually leads to customer dissatisfaction. On the other hand, Taiminen and Karjaluoto (2015) opined that digital marketing tools like websites and e-marketing even have live chat options for the customers. Such live chat options in the digital marketing tools facilitate the customers in resolving their queries in details. Furthermore, the customers can also provide their feedback on these live chat options regarding the brands. Stone and Woodcock (2014) stated that the customers can also communicate their complaints over these chat options for getting immediate solutions. In this way, organizations can better provide importance to the customer concerns for getting resolving their issues before those issues become the reasons for customer dissatisfaction. Therefore, digital marketing tools are more effective than the traditional marketing tools in maintaining customer retention strategy towards retaining customers for longer time. In this way, digital marketing strategies have replaced the traditional marketing strategies in terms of developing customer retention strategies. According to Tome and Snoj (2014), digital marketing tools are quite effective than those of traditional marketing tools in promoting attractive discounts and offerings in real time. With the limitation of time, customers can often skip the promotional advertisement on their television, radios and newspapers. However, Taiminen and Karjal uoto (2015) opined that most of people are becoming highly tech savvy in the todays world. Therefore, it is easier to persuade the customers with the attractive discounts and offerings with greater exposure in the digital media sites. In this way, digital media facilitates the organization in managing their customer loyalty strategies. Such facilities of digital media marketing have ultimately replaced traditional medial marketing. Conclusion While concluding the study, it can be said that advancement of technology has led the organizations to be concentrated more on digital media marketing than those of traditional media marketing. In traditional media marketing, the organizations get lesser scope towards interacting directly with the customers. On the other hand, in digital media marketing, the organizations can directly interact with the customers. Therefore, in digital marketing, organizations gain deeper insights regarding the customer preferences. Furthermore, the customers can also provide their preferred suggestions over the brands. In this way, contemporary organizations incorporate customized values in their products and services through the recommendations provided by the customers in the digital marketing tools. Such customized value has led the organizations in replacing the traditional marketing tools with digital marketing tools. Furthermore, increased customer interaction with the customers over the digita l marketing tools facilitates in better customer relationship, which is not possible in traditional marketing tools. Unlike the traditional marketing, digital marketing facilitates the contemporary organizations in enhancing its brand exposure through increased customer referrals. Moreover, digital marketing tools have the advantage to make the promotional strategies viral. Therefore, digital marketing tools have ultimately replaced the traditional marketing tools for its increased brand exposure. Apart from that, designing traditional marketing tools is quite expensive for the organizations. 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